Adenike is the Marketing and Innovation Director, and a member of the Guinness Nigeria Exec Team. She oversees marketing, reserve, innovation and the portfolio strategy for Nigeria.
Prior to her appointment to the top marketing job for Guinness Nigeria, Adenike has held many roles local and internationally. Most recently she was Portfolio Director, Spirits. Prior to that, she was based in London accountable for Guinness’ communications for Africa.
She was also responsible for Diageo’s non-alcoholic agenda for Africa spanning 15 countries, leading new market expansion, innovation and content creation.
As a younger marketer Adenike was an embodiment of a dynamic thinker-doer, with a strong streak for strategy and commercial acumen, building a personal trademark over the years of delivering sustainable growth through the transformation of brand equity and long-term commercial performance.
Adebola’s leadership is premised on a personal belief that being the best version of yourself everyday requires courage and commitment and the choice to be brave is yours and yours alone especially if you are a woman.
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She is currently a member of Diageo’s global task force on Inclusivity and Diversity, leading a new wave of brand accountability and participation with tackling negative female stereotypes in the media and in advertising.
She joined Guinness Nigeria in 2005 as a Brand Manager from UACN, with a HND in Food Technology, she also holds an MBA from the University of Manchester, UK.
Adenike’s journey into her career path is what she says was totally unplanned. After studying Food Technology, she thought she could make a career out of it. She recalls setting her sight on the big name food companies in Nigeria post-graduation, looking out for Management Trainee Programmes and being disappointed because a lot of them discriminated against HND holders.
“I recall not being extremely excited after I got a job with UAC, and was placed in the restaurant business as a manager. To me, it felt like more catering than Food Technology, but it was a good start because I was intent on working for a proper Blue Chip company and nothing less. So to me, that at least was a 50% win.” She said and like they always say, the rest is history, because after that, she simply focused on being very good at everything that was thrown at her, and it wasn’t long before the MD at the time spotted her and took a chance on her as Brand Manager.
“Of course, as time went on and as every new challenge presented itself, I always did my homework, equipped myself appropriately, took courses that helped me become better, and basically learned whatever I needed to learn to set myself up for success.” Adenike is married to Toyin and they have 3 children.
