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Brands & Advertising
Aspira, home products giant, launches Viva Plus laundry sanitizer detergent powder
Aspira Nigeria Limited, a leading manufacturer of home products, has unveiled a new product to boost quality offerings in the detergent market.
Viva Plus Laundry Sanitizer Detergent…
Devon King’s, Foodbay TV announce N2.5M cash prize for Street Foodz King Season 2
Devon King’s, a PZ Wilmar food brand, has announced a N2.5 million sponsorship deal for the season two of ‘Street Foodz Naija’ reality TV show, an initiative of African food and lifestyle…
Maxima media unveils street food Naija season 2 competition
Maxima media, owner of Food bay TV has unveiled season 2 of Street Food Naija, a reality cooking contest sponsored by Devon King’s to reward and celebrate the best of Nigeria’s foodpreneurs…
Insight Redefini beefs up operations, appoints group creative director
Insight Redefini Group, a member of Troyka Holdings has deployed Sinmisola Hughes Obisesan to the role of Group Creative Director Insight Redefini, in furtherance of its Power of One…
What’s next for the advertising industry?
In 2020, the advertising industry was faced with many of those “what next?” moments; from agencies needing to put staff on reduced work time, salary cuts, retrenchments to even having to…
Marketing communication agencies approach 2021 with circumspect
Optimism of the recovery of the economy and the expected subsequent rub off on the marketing communication industry is being studied and taken with caution as many businesses in the…
African Pay TV market to hit 51 million subscribers by 2026 – report
The African pay-TV market is set to reach 51 million subscribers by 2026, according to a report by London-based Digital TV Research Limited as quoted by StarTimes, a Chinese pay TV operator.…
Why brand custodians’ lifestyle must align with their brands’ core values
The attempt by individuals to separate a brand from its brand ambassador(s) is an effort in futility. Brand ambassador in this context, means the custodians of the brand starting from the…
International Volunteering Day: Henkel Nigeria team visits children’s homes
Staff of Henkel Nigeria have used the opportunity of the 2020 United Nations International Volunteering Day to visit two children’s homes in the vicinity of the company’s Ibadan factory.…
Coca-cola to unveil wall murals across in celebration of Nigeria’s strength,…
Coca-cola Nigeria Limited is set to unveil stunning wall murals across the country to highlight the unity and tenacity of Nigerians during the yuletide season.
According to a statement from…