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Brands & Advertising
ADVAN concludes plans to host Marketing Knowledge and Insight Week
Advertisers Association of Nigeria (ADVAN) has concluded plans to host its Marketing Knowledge and Insight Week. The programme which is in two folds is the Marketing Master Class tagged…
Leo Burnett Lagos bags ‘Young Advertising Agency of the Year’ award
Leo Burnett Lagos, one of Nigeria’s fastest growing agencies based in Africa’s most vibrant city, Lagos has clinched a coveted the Young Advertising Agency of The Year 2019 award at the…
A CMO’s view: Involving research before campaigns makes the difference
BUA’s O’tega Ogra - Group Head, Corporate Communications shares his 12 years’ experience in marketing communication and hinted that applying research in the work, dedication, hard work and…
10 Marketing lessons from the 2019 election
In just a few days, the 4th President of Nigeria’s fourth Republic would be sworn into office to serve a second term. The media madness, advertising chaos and sensory overload we endured…
Access to Premium Local TV Channels made possible via SES Satellite
Nigeria’s latest free-to-air (FTA) local channel bouquet, “PREMIUM.FREE”, has recently just enabled local television broadcast audiences access to 13 new premium channels which are…
How Global Consulting Firms are Encroaching on Creative Territory
In recent years, there has been an increase in the number of consulting companies acquiring creative agencies to expand their digital, design and marketing capabilities.
According to a…
The moral question in brand ambassadorship
A brand ambassador is usually an individual engaged by an organization to represent it or its product typically in a positive way. The idea is to drive brand awareness, deepen relationship…
Nigerian brands display strength in competitive consumer retail sector with…
As far as humble beginnings go, FoodCo Nigeria Limited, a diversified consumer goods company with interests in retail, fast food, entertainment and manufacturing, located in Ibadan,…
NB spends about N180m in previous editions of Maltina Teacher competition
Nigerian Breweries has so far spend about N180 million in the last four editions of its Maltina Teacher-of-the-Year competition, a CSR intervention project on Nigeria’s education sector.…
APCON restructures management
The Advertising Practitioners Council of Nigeria, APCON, has undertaken a reorganisation with the redeployment of key officials of the Council, while 41 of its personnel nationwide were…