Brands & Advertising

The rampaging Covid- 19 pandemic has laid prostrate a number of businesses while many organisations and institutions have been adversely affected. With this understanding, Nigerian…

Inspite of the challenging economic climate, foremost omnichannel retailer, Foodco Nigeria Limited, has doubled its branch network in two years making it perhaps the fastest growing company…

In today’s hyper competitive business environment, businesses that survive and thrive are those that deliver value to their customers and provide good customer service experiences. Customers…

Enterprise Development Centre (EDC) has announced a partnership with the Mastercard Foundation to launch the Transforming Nigerian Youths program. Recognizing that employment is a pathway…

Devon King’s, a PZ Wilmar Brand has launched a campaign tagged “Less is More” aimed at sensitising Nigerians on the inherent dangers in the consumption of unbranded cooking oil, as it offers…

Many Nigerian consumers are in the dark about quality cooking oil in the market as some unknowingly go for unbranded products due to what they erroneously perceive as low price. Unbranded or…

What interests marketing managers is keying into that connecting opportunity with the consumer who makes purchasing decisions. Covid-19 has brought this to the fore. In this interview,…

When a brand like Access Bank reminds and appreciates millions of people globally for their tough choices and sacrifices aimed at slowing the Covid-19 pandemic, such honour comes with an…

Business leaders and organisations in Nigeria has been urged to leverage technology to create and develop new business portfolios as the country continues its gradual recovery from the…

The Chief Executive Officer/Managing Director of Lilvera Group, Buchi Johnson, has urged clients and corporate organisations to review their marketing plans and budgets as a result of the…