Brands & Advertising

Aspira Nigeria Limited, a leading manufacturer of home products, has unveiled a new product to boost quality offerings in the detergent market. Viva Plus Laundry Sanitizer Detergent…

Devon King’s, a PZ Wilmar food brand, has announced a N2.5 million sponsorship deal for the season two of ‘Street Foodz Naija’ reality TV show, an initiative of African food and lifestyle…

Maxima media, owner of Food bay TV has unveiled season 2 of Street Food Naija, a reality cooking contest sponsored by Devon King’s to reward and celebrate the best of Nigeria’s foodpreneurs…

Insight Redefini Group, a member of Troyka Holdings has deployed Sinmisola Hughes Obisesan to the role of Group Creative Director Insight Redefini, in furtherance of its Power of One…

In 2020, the advertising industry was faced with many of those “what next?” moments; from agencies needing to put staff on reduced work time, salary cuts, retrenchments to even having to…

Optimism of the recovery of the economy and the expected subsequent rub off on the marketing communication industry is being studied and taken with caution as many businesses in the…

The African pay-TV market is set to reach 51 million subscribers by 2026, according to a report by London-based Digital TV Research Limited as quoted by StarTimes, a Chinese pay TV operator.…

The attempt by individuals to separate a brand from its brand ambassador(s) is an effort in futility. Brand ambassador in this context, means the custodians of the brand starting from the…

Staff of Henkel Nigeria have used the opportunity of the 2020 United Nations International Volunteering Day to visit two children’s homes in the vicinity of the company’s Ibadan factory.…

Coca-cola Nigeria Limited is set to unveil stunning wall murals across the country to highlight the unity and tenacity of Nigerians during the yuletide season. According to a statement from…