Brands & Advertising

Traditionally, consumers buy beverages with a main focus on their taste, price, and convenience. However, as consumption knowledge advances, consumers are paying more attention to the…

There is underlying factor about administration. It requires stakeholders’ engagement in order for any administration to come up with acceptable and practicable regulations fit for the…

Owolabi Mustapha is the CEO of MaxxConnection, an experiential agency that prides itself as a business solution agency. The firm which has worked for several multi-national and local brands…

In Nigeria, cash transactions remain a very popular form of payment even with the fact that payment options have evolved over the years to include various cashless options. Customer concerns…

Findings have shown that Capri-Sun is the number one fruit drink mothers prefer for their children. A cross section of mothers engaged, emphasized the importance of consuming healthy…

Prime Foods and Beverages Nigeria Limited has launched zero-calorie Omnia Vitamin Water into the Nigerian market to provide Nigerians with their daily vitamins requirements. Omnia Vitamin…

The Advertising Practitioners Council of Nigeria (APCON) has been directed by the Federal Government to implement key policies to guarantee the advertising income of media houses by creating…

In response to the economic melt-down occasioned by the global outbreak of Coronavirus pandemic, and the urgent need to realign marketing and branding strategies in a post recession Nigerian…

As part of its initiatives and ongoing strategic programmes for media engagement, 9mobile recently held a capacity-building session to equip journalists with the requisite skills knowledge…

ITS Ltd and its partners, Startimes, have been commended by National Broadcasting Commission, NBC for putting in place the required transmitters in preparation to fully transit Lagos from…