Degrees are no longer enough as firms take future-ready skills to Nigerian campuses

As artificial intelligence, automation, and digital transformation reshape industries worldwide, employers are increasingly looking beyond academic qualifications to practical skills such as problem-solving, adaptability, collaboration, and leadership.

For today’s university students, success will depend not only on what they know but on their ability to apply that knowledge in a rapidly evolving world of work.

It is this understanding that underpins MTN Nigeria’s Live it 100 on Campus roadshow, which is visiting seven universities across five of Nigeria’s six geopolitical zones to connect students to emerging career opportunities and equip them with the skills and insights needed to succeed, according to a statement. The roadshow began at Delta State University in June and will continue at Ekiti State University (15–17 July). Ahmadu Bello University, Abia State University, Lagos State University, Usman Danfodiyo University, Sokoto, and the University of Calabar till the end of the year.

Live it 100 on Campus is MTN Nigeria’s flagship youth engagement platform, designed to connect with students across key tertiary institutions through a dynamic blend of technology, entertainment, innovation, and empowerment. The three-day experiential roadshow is tailored around the passions, aspirations, and lifestyle needs of young people, creating opportunities for engagement, learning, and personal growth while showcasing MTN’s products, services, and digital ecosystem.

To deepen the programme’s empowerment agenda, MTN has partnered with Project Management Institute (PMI), the world’s foremost authority on project success, to help students understand the skills, mindsets, and career opportunities that will be critical in an increasingly project-driven economy. Expected to reach over 20,000 students, the roadshow will mark one of PMI’s most significant youth engagement programmes in Nigeria.

PMI will deliver career empowerment sessions focused on entrepreneurship, innovation, digital transformation, and project leadership, connecting students with project professionals and demonstrating how project management underpins careers in technology, engineering, business, entertainment, the creative economy, and public service.

“The future belongs to people who can take an idea and make it happen,” says George Asamani, MD, PMI Sub-Saharan Africa. “Across Nigeria, we are seeing young people redefine what’s possible, from technology and entrepreneurship to music, film, fashion, gaming, and digital content creation. Regardless of where their ambitions lie, the ability to lead, collaborate, solve problems, and deliver results will determine their success. Those are the capabilities we want every student to begin developing before they leave university.”

Temilolu Salako, Senior Manager, Youth and Teen Segment, MTN Nigeria, said the programme reflects the organisation’s belief that empowering young people requires more than providing access to technology.

“Today’s students will enter a world of work that looks very different from the one their parents knew. Many of the jobs they will eventually do have not yet been created, while existing careers continue to evolve at an unprecedented pace.”