• Sunday, July 21, 2024
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Selling Smart: How to run a small business in 2024

Selling Smart: How to run a small business in 2024

In 2024, the business landscape in Nigeria has changed. A lot of business owners used to start their business because they had a passion for it or needed an extra source of income and that used to be okay, but running a business now requires savvy strategies especially tailored to the new digital age. More than just starting a business, seeing it grow and expand is often the dream of new-age business owners and if you fall into this category, selling smart is a skill you need to master.

This insightful guide has been curated with information and resources to help you as a business owner with key insights into mastering sales, optimising your interactions with your customers and even harnessing the potential of business management apps like Bumpa because unlike before when you needed so many things to run a smooth business, everything you need is now at the tip of your fingers.

This guide is simple and will focus on the essentials of entrepreneurship in 2024, from keeping impeccable sales records to employing effective selling techniques. Let’s delve in!

Where to Start – An Easy-to-use Business Management App

Whether you’re just about to start a business or have already launched, there’s often something you will always need and that’s a system. In 2024, you can’t struggle with important things like inventory management, order processing and fulfilment, or understanding your business performance. You can’t struggle with collecting payments or uploading products to your website. You can’t struggle with managing your business with ease.

Why? Because there are tools that make these problems so easy that they shouldn’t be called problems anymore. You have bigger things to deal with like marketing and making sure your customers get the best service and products so that they can come back again and again.

So where do you start? It’s simple; Bumpa.

You can use the Bumpa to do so many things for your business; set up a fully functional e-commerce online store for sales with multiple payment gateways and an easy checkout process in minutes, send invoices and receipts to your customers, record daily sales from multiple channels, manage inventory and orders easily, get daily, weekly and monthly analysis for business performance from a single dashboard, and a lot more.

Check out this simple guide on how to set up and use the Bumpa app for your business.

What’s Next – Keeping and Taking Records

There’s a simple mistake most business owners make that you can no longer afford to do in 2024, and that’s keeping records of your business. And no, this doesn’t mean you have to start writing everything down with pen and paper.

Keeping records of your business has so many advantages and gives you an edge over business owners who don’t do it; by tracking revenue, expenses, and profit margins consistently, you maintain a clear picture of your financial status. This practice not only helps in monitoring financial health but also in recognizing trends, peak seasons, and popular products, allowing adjustments to strategies for seizing opportunities. Informed decisions can be made based on accurate data, leading to improved pricing, marketing, and inventory management. Additionally, maintaining these records eases tax filing, encourages financial transparency, and enables analysis of long-term business performance to refine sales strategies and promote growth effectively.

And you don’t have to do it by yourself. The business management tool mentioned above, Bumpa, is perfect for doing this with ease. Check out this simple guide on how to keep daily records of your business easily.

And Finally – Sales and Customers

We all know that getting customers and selling are two important things that keep a business running because that’s how money is made. In 2024, you must do more than just post on social media, or set up a website. Competition is everywhere you turn, so your business needs to stand out.

To do this, you need more modern strategies and a few tricks up your sleeve. For these, you can check out these guides on how to get customers to buy from your website, 10 ways to increase sales and finally, how to improve customer service for your business, because great service is part of the reasons why any customer would come back.


If you have aspirations to grow your business and expand beyond just a small business, then you need to master the art of smart selling. This guide has been crafted to help you with just that. From honing your sales expertise to enhancing customer interactions and leveraging cutting-edge business management apps like Bumpa, it is your gateway to conquering entrepreneurship in 2024. So take advantage now and use this knowledge to beat your competitors, and take your business dreams to new heights!