David Idahoise, managing director and chief executive officer, Route712 Experiential Agency has urged business operators in the country to re-invent their strategy and tweak their business model to survive the difficult moment of the COVID-19 disruptions.
“Every forward-looking organisation must reinvent their strategy to ensure they deliver exceptional services and customer experience in this present day market reality if they want to be relevant and remain in business,” Idahoise said.
According to him, this would make the agencies and the product brands that they work for to deepen their engagement and loyalty with customers.
Citing his agency as an example, Idahoise disclosed that the company had sustained its culture of attracting to itself some of the brightest minds in Nigeria’s brand activation and marketing industry to keep it at the top of the experiential marketing space.
“With its dictum, ‘Everything you can imagine is real’, Route 712 is combining imaginativeness with innovativeness to distinguish itself in the Nigerian experiential marketing ecosystem while impacting on the sector’s generation next, positively,” he further said.
Quite notably, Route 712 scored another first amid the pandemic when it successfully activated the first-ever experiential out-of-home activation which caught the appeal of many industry players.
It was at the launch of the cowbell evaporated milk brand which took place recently. The agency leveraged a combination of out-of-home technology with digital interactions to drive massive engagements with consumers across the length and breadth of the country.
Expectedly, Route 712 was loudly applauded across the industry for the feat. It is on record that helmsman founded the agency 10 years ago; and within those years the agency has run several record-breaking campaigns.
These include Mouka flora & legend mattress brand unveiling, Diageo McDowell football frendzy activation; McDowell platinum whisky launch; Onga foodies hangout activations; onga next top chef campus activation and cowbell coffee campus revelation among others.
