• Tuesday, April 23, 2024
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BusinessDay

Lucky Fibres in affordability campaign to deepen buyer-interest

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Lucky Fibres, makers of the premium Nobel Carpets, has embarked on affordability campaign aimed at deepening buyers interest by creating awareness about its product.

The campaign is also driven by the company’s passion to exceed customers’ demand and maintain its position as market leader in the carpet and rug industry.

The objective of this campaign which took off in key cities across the country recently is to debunk the notion that center rugs are far beyond the financial reach of the average Nigerians.

According to Hemant Nahar, Lucky Fibre’s national sales manager, the organization understands that people, over time, have associated rugs with expensive products, explaining that it is in view of this misconception that his company launched this affordability campaign to educate consumers that Nobel center rugs are priced to cater for the different socio economic classes without compromising on its quality.

“There is a general misconception that Nobel center rugs are quite expensive, and therefore not accessible to the average man. The awareness campaign is aimed at informing the general public, especially our prospective consumers, about how reasonably priced our products are; our center rug pieces could be purchased for as low as N4,000 thus ensuring world class products are made available to every Nigerian consumer”.

Nahar said that in order for this information to reach every geo-political zone in the country, the campaign has been designed in two phases with the first phase in Lagos, Ibadan, Kano, Port Harcourt and Kaduna.

 

CHUKA UROKO