• Tuesday, May 21, 2024
businessday logo


Dye Lab-Heineken limited-edition designs debut at LFW


For three days, the streets of Lagos turned canvas for bold expressions of style by creative hands from across the country.

Over 20 of them showcased stylish street-style moments at the Lagos Fashion Week 2023, where the street style this season exceeded all expectations.

From striking diversity of opulent fabrics, fashion-forward ensembles and to expertly curated runway shows, it was all about street-style and local designs.

Read also: Takeaways from Heineken Lagos Fashion Week 2022

However, Dye Lab, an indigenous brand, joined in the celebration of the unique and captivating blend of fashion and individual expressions.

Dye Lab partnered with Heineken to create limited edition designs at the event.

The partnership was in line with Heineken’s sponsorship of Lagos Fashion Week and as part of the world’s most international beer’s 150th anniversary.

Read also: Lagos Fashion Week returns, celebrating craftsmanship from Africa

In joining forces with Heineken, Dye lab created limited edition designs with the theme ‘Style for the Chairman’, that embodies how Heineken is referred to locally, amid uniting people in celebrating good times.

“Partnering with a creator to design limited-edition designs is our way of celebrating good times – however people choose to enjoy them with Heineken.

As a brand, we are open-minded and embrace all the ways that people enjoy good times and by working with Dye Lab we have given them creative freedom to express their interpretation of good times.

Read also: Lagos Fashion Week: Promoting craftsmanship at its peak

“The limited-edition design serves as a collectible item that embodies the spirit of the Heineken brand and offers customers a tangible symbol of the memorable experiences they can have with the brand,” Kola Akintimehin, senior brand manager, Heineken, Nigerian Breweries Plc, said.

As the beer brand continues on its creative journey with Lagos Fashion Week, it invites everyone to celebrate not just a brand but the boundless potential of creativity, unity, and the shared joy of good times.