BusinessDay
Nigeria's leading finance and market intelligence news report.

US election campaigns target new market: your phone contacts

‘Relational organising’ apps being used to encourage supporters to nudge friends into voting

Politicians no longer just want your donation or your vote: they want your contacts book too. With just a year to go until the next US presidential election, both Democrats and Republicans are developing technology that allows them to nudge potential voters via their supporters’ personal networks, thereby potentially bypassing large social media platforms. So-called…



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