Etisalat sponsors BusinessDay Competitive Strategy Master Class

As part of its com¬mitment to sup¬port endeavours and discussions that will promote the na¬tion’s development, most innovative and fastest growing telecommunica¬tions company, Etisalat Nigeria, is set to sponsor the BusinessDay Com¬petitive Strategy Master Class 2014, which comes up on February 19, 2014 at InterContinental Lagos, Victoria Island, Lagos.

The programme, themed, ‘Creating a Competitive Advantage through Innovation’, will hold two sessions: ‘The In-novators DNA’ which will focus on mastering five skills of disruptive innova¬tors and ‘The DNA’ which will focus on people, pro¬cesses, and philosophies of innovative companies. Distinguished professor of innovation and leader¬ship at INSEAD Business School, Hal Gregersen will be the key speaker and facilitator for the Competi¬tive Strategy Master Class.

Speaking on the de¬velopment, the director, brands and communica¬tion, Enitan Denloye, said the company has always identified with such fora that seek to advance the country’s development and the well-being of its as people. As part of its sup¬port for the session, he dis¬closed that Etisalat Nigeria will be offering admission to the master class at a subsidised price of N12,500 per session for all inter¬ested Etisalat subscribers as against N25,000 per session.

“Interested Etisalat sub¬scribers should text ‘AT¬TEND’ to 5885 to receive information regarding the discount offer and pay¬ment procedures,” he said.

The master class is de¬signed to promote national development by empow¬ering business-minded Nigerians with invaluable strategies on how to sur¬vive in everyday business. The session will be at¬tended by CEOs, business executives, COOs, senior managers, middle manag¬ers, young entrepreneurs, among others.

As author of ‘The Inno¬vator’s DNA’, Hal Gregers¬en has garnered first-hand insight from some of the most respected leaders in the world to better un¬derstand how to change the way people view and interact with the world. Gregersen challenges or¬ganisations and individu¬als to question the way we think and act to make the world a better, more crea¬tive place.