• Thursday, February 22, 2024
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BusinessDay

Orange, Bank of Africa Group expand partnership for mobile financial services

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In the coming months, Bank of Africa (BoA) and Orange Money customers will be able to transfer money directly from their Orange Money account to their BoA account and vice versa simply with their mobile.

Orange customers will have the opportunity to carry out safe and real-time banking operations, to transfer money, pay for goods and services (water, electricity, education, television bills, etc.) and purchase airtime credit without going to the bank or to the shop.

The large network of licensed Orange Money distributors will supplement the network of 450 BoA branches, offering a maximum number of cash withdrawal points to the customers of the two companies.

“The partnership between Orange and BoA illustrates Orange’s ambition to offer its customers high-quality services that are both easily accessible and easy to use. Our respective businesses complement each other making it easier for customers to manage their money using their mobile, wherever they are in the country and at any time of the day,” said Marc Rennard, senior executive vice president, Africa, the Middle-East and Asia, Orange.

“The partnership with Orange Money enhances our range of services enabling us to increase customer proximity while offering high-quality, simple and useful services. This new service is also an ideal solution that meets our customers’ desire to carry out financial transactions any time and wherever they are,” says Alfa Barry, deputy director in charge of Marketing for the BoA Group.

This new service, which is designed for both individuals and professionals, is already available in Madagascar since August and will be extended to Côte d’Ivoire, Mali, Senegal, Niger and the Democratic Republic of the Congo in the coming months. BoA Madagascar is the first bank in sub-Saharan Africa to launch this service with Orange.

This is also the first step in a range of innovative financial services that will be developed by the two companies.

Orange Money currently has more than 11 million customers in 14 countries in Africa and the Middle East. Subscription to Orange Money is free of charge.

BoA currently has millions of customers in 16 countries in Sub-Saharan Africa.

BoA Group is presently established in 17 countries, of which eight are in West Africa (Benin Republic, Burkina Faso, Ivory Coast, Ghana, Mali, Niger, Togo and Senegal), seven in East Africa and Indian Ocean (Burundi, Djibouti, Ethiopia, Kenya, Madagascar, Tanzania and Uganda), in the Democratic Republic of Congo and in France, through a network of 15 commercial banks, one finance company, one housing bank, one stock brokerage firm, two investment companies, one asset management firm and one representative office in Paris.