Steve Babaeko leads X3M Ideas, an urbane, youthful digital agency located in the Opebi area of Lagos State, as CEO/chief...
The organiser of Nigeria CSR Awards – TruContact Limited has announced that 32 firms submitted entries before the May submission...
Among the marketing communication mix, why did Tequila prefer Below-the-Line marketing platform? It’s not really a point of “preference,” it...
GOtv, a digital pay television service designed to cater for all television households in Nigeria at the weekend, rolled out...
Pepperoni Foods Limited, a fast growing restaurant chain in the Niger-Delta region, has opened another mega service outlet in Yenagoa,...
One of the pay-TV companies in Nigeria, NTA-StarTV Network, popularly called StarTimes, is offering its subscriber base diverse content through...
Digital marketing took centre stage as marketing professionals and digital enthusiasts put aside all other business to focus exclusively on...
It was William Bernbach, the late American advertising creative director, who once said “Nobody counts the number of ads you...
Africans will soon be treated to an era of noble celebrity and lifestyle journalism as the Spanish based Hello! International...
Chief marketing officers (CMOs) in certain organisations who are involved in developing strategies to enhance sales and their chief information...
Ernst & Young, on July 1, 2013, adopted ‘EY’ as its new global brand name. The re-branding is in line...
Brand Journalists’ Association of Nigeria (BJAN) has announced partnership with The Exp Nigeria for the upcoming African Experiential Marketing Summit...
The Turkish President Abdullah Gul is expected to sign into law in the next week a bill banning alcohol advertising,...
A nation-wide survey, Pulse of the Nation, conducted by leading research agency, TNS RMS has indicated that corruption, crime, terrorism...
A Lagos-based business man, Christopher Henshaw, has joined the rank of car winners in the ongoing Loya Milk “What’s inside...