Brands & Advertising

Brands & Advertising

Infinix Mobility strengthens consumer bond launches “Share The Love” Promo

BusinessDay Feb 04, 2014

Infinix Mobility, one of the global operators  in the manufacturing of trendy Smartphones, has launched a valentine consumer promotion tagged...

Brands & Advertising

Travelstart launches mobile phone flight booking service in Nigeria

BusinessDay Jan 30, 2014

Travelstart, Africa’s fastest growing global travel search site will be the first website in Nigeria to offer mobi-site bookings via...

Brands & Advertising

Travelstart launches mobile phone flight booking service in Nigeria

BusinessDay Jan 30, 2014

Travelstart, Africa’s fastest growing global travel search site will be the first website in Nigeria to offer mobi-site bookings via...

Brands & Advertising

Pepsi partners Airtel in N4.9bn airtime consumer offer

BusinessDay Jan 28, 2014

Nigerian market is witnessing another big consumer promotion as two of Nigeria’s foremost brands, Pepsi and Airtel, have started a...

Brands & Advertising

Industry crosses hands waiting for new APCON chairman

BusinessDay Jan 28, 2014

Ad industry operators who are expecting the appointment of a new chairman of Advertising Practitioners Council of Nigeria (APCON) five...

Brands & Advertising

World Cup sponsors spending $600m on Brazil network

BusinessDay Jan 28, 2014

When Brazil hosts the World Cup later this year, it will be like having the Super Bowl every day for...

Brands & Advertising

Multi-screen marketing to dominate 2014, says Millward Brown

BusinessDay Jan 28, 2014

Millward Brown, foremost expert in helping clients grow strong brands, has predicted that multi-screen marketing will dominate event in 2014....

Brands & Advertising

Huawei appoints Isobar to global consumer digital business

BusinessDay Jan 28, 2014

Chinese telecom giant Huawei has appointed Isobar as its digital marketing agency for global product launches and consumer events. Isobar’s...

Brands & Advertising

Cannes Lions Ad Fest creates new awards category: Product Design

BusinessDay Jan 28, 2014

The Cannes Lions International Festival of Creativity has announced a new category to honour,  Product Design. That brings the number...

Brands & Advertising

Brand building: Savanna Cider extends free sampling to February

BusinessDay Jan 28, 2014

Following the overwhelming response by consumers to its ongoing free sampling exercise across six Nigerian cities, Savanna Cider has extended...

Brands & Advertising

Brands in early positioning this year, launch TVCs, consumer promos

BusinessDay Jan 21, 2014

As consumer appetite increases and Nigerian retail market gaining more ground, brands have started early positioning in 2014, with launch...

Brands & Advertising

SMEs and the CSR concept

BusinessDay Jan 21, 2014

There are about 17.28 million SMEs in Nigeria, according to Federal Bureau of Statistics (FBS). The SME sector, which the...

Brands & Advertising

Global press freedom organisations investigate UK over newspaper regulations

BusinessDay Jan 21, 2014

Amid deep international concern about press freedoms in the United Kingdom, an unprecedented international mission to London last week began...

Brands & Advertising

Body investigates future of journalism and newspapers

BusinessDay Jan 21, 2014

World Association of Newspapers has appointed an Australian journalist Julie Posetti to investigate the future of journalism and newspapers. Posetti...

Brands & Advertising

Reckitt Benckiser leverages innovation as a marketing tool

BusinessDay Jan 21, 2014

Innovation is an important element brand custodians have to bear in mind if their brands would stand the test of...