The increasing radio listeners in Nigeria are in for more entertainment thrill as Lipton brand from the stable of Unilever Nigeria partners renowned comedian, Bovi Ugboma, popularly known as Bovi, to roll out ‘Wake Up to Lipton’ radio programme every morning.
The five minutes radio programme packed with fun and excitement and to be anchored by Bovi himself has initially commenced airing on six different radio stations (Beat FM 99.9, Cool FM 96.9 (Lagos and Abuja), Inspiration FM 92.3, Rhythm FM 97.3, ABS AM Radio Onitsha, and Independent Radio Benin on Monday, February 3, 2014.
Speaking at a press conference announcing the commencement of the radio show, Vivian Ihaza, category manager, tea and spreads, Unilever Nigeria, said the Wake Up to Lipton Radio Show was a five-minute recorded radio show, which allows consumers and listeners to the show to start their day right by listening to funny twists on popular phrases.
Conceived from a strong desire to help the Lipton Tea consumers and all listeners to the show kick-start their day in a mood that would help ensure a fun and brighter day, Ihaza also noted that the show “is meant to make listeners laugh, raise their spirits and generally brighten up their day with the idea that if you start your day on a lighter happier note, it will have a positive effect on the rest of your day.”
The programme will air on Cool FM – Abuja on Mondays by 6.20am, Rhythm FM and Inspiration FM on Wednesdays 6.15am and 8.05am, respectively, while it will air on Cool FM on Thursday by 6.15am, Beat FM and ABS, Onitsha on Fridays at 8am and 9.45am, respectively, and listeners in Benin City and its environs will have the programme on Independent Radio, Benin City every Saturday by 8am.