Kia has emerged as the winner of the ‘Company Branding’ and ‘Shop/Showroom Store Identity’ categories of the iF Design Award 2023 signifying the continued strength and effectiveness of Kia’s creative approach to customer engagement and its competitiveness in global design since the brand re-launch in 2021.
Kia’s ‘Movement that Inspires’ character and its ‘Opposites United’ design philosophy sit at the heart of every strand of the brand’s global corporate and showroom identity strategies.
Also, models such as the recently revealed EV9 all-electric flagship SUV, play a pivotal role in accelerating Kia on its rapid transition from a car manufacturer to a sustainable mobility solutions provider.
‘Movement that Inspires’ represents Kia’s determination to create spaces for customers to find value in every moment become inspired and find more time to bring their ideas to life.
Kia’s ‘Opposites United’ design philosophy takes inspiration from the contrasts found in nature and humanity.
The latest wins for Kia at the iF Design Awards 2023, show an exceptional winning streak for the brand and its products, which further affirms Kia’s global competitiveness in design.
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The brand has received several accolades in recent time including the Kia Niro Plug-in Hybrid’s recognition with a Red Dot Design Award, and the Kia EV6 GT being named ‘2023 World Performance Car’, following on from the EV6’s What Car? ‘Car of the Year 2022’ and ‘European Car of the Year’ titles.
This year, the iF Design attracted 10,544 entries from 56 participating nations and highlighted an array of outstanding achievements in the field of design. A total of 133 design experts from 20 different countries gathered to judge the 3,572 projects that had made it to the shortlist after a digital preliminary round.
It honours and celebrates winners in nine disciplines, including product, communication, packaging, service design, architecture, interior architecture, user experience (UX), user interface (UI), and professional concepts, in 81 categories.
Kia brand has an ‘Opposites United’ design philosophy that inspires the confidence and vision required to combine elements that don’t traditionally go together. This ability to leverage creative contrasts to achieve a unique outcome is perfectly expressed in the groundbreaking global design of Kia’s showrooms, which feature visually opposing exhibition and customer zones.
Its corporate colour scheme features Midnight Black and Polar White. These two primary colour schemes at either end of the colour spectrum convey the values of sustainability, eco-friendliness, and smart mobility.
