• Tuesday, May 28, 2024
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BusinessDay

How Chinese Chery is capturing Lagos automotive market

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The preferences of Nigerian automotive consumers are beginning to change especially in the choice of brand-new vehicles to buy.

In Nigeria’s new car market, demand is shifting towards Chinese brands.

Companies that primarily opt for brand-new cars for their staff now find it budget-friendly to buy Chinese cars rather than new cars from German, South Korean, Japanese and American car makers that are more on the luxury and expensive end.

One such Chinese automaker that is now dominating Nigeria’s new car market is Chery, which is now deploying cutting-edge technology and marketing strategy to capture the automotive market in Nigeria.

An innovative roadrunner

Chery is an automotive brand that is committed to pushing the boundaries of innovation and design. Its vehicle lineup ranges from sleek sedans to powerful SUVs, and also a diverse range of vehicles tailored to meet the needs and aspirations of drivers worldwide.

The Chinese automaker, renowned for an automotive brand that is synonymous with innovation and elegance, delighted Lagosians with a fascinating roadshow at the weekend.

This comes a few days after concluding a display of its line of vehicles at Festival and Ikeja City Mall both in Lagos.

The event, featuring a captivating procession from the Carloha showroom to the iconic Palms through scenic routes including the Third Mainland Bridge, Ikoyi, and Victoria Island, culminated in a vibrant celebration at the Palms.

The show was a testament to Chery’s commitment to engaging experiences, showcasing the brand’s latest masterpieces including the Tiggo 8 Pro, Tiggo 4 Pro and Arrizo 5.

The highlight of the event was a unique ‘Sip and Paint’ session led by a notable artist, who skillfully captured the essence of the Tiggo 8 Pro on canvas.

Guests were invited to unleash their creativity as they painted their interpretations of the iconic Chery logo, adding their personal touch to the artistic narrative.

The climax of the evening came with a breathtaking moment as Eben, acclaimed for his impressionistic prowess, unveiled his masterpiece – a stunning portrayal of the Chery Tiggo 8 Pro.

The artwork met with awe and admiration from attendees, encapsulated the essence of Chery’s dedication to innovation, style, and sophistication.

The roadshow not only showcased Chery’s exceptional vehicles but also celebrated the spirit of creativity and community. It provided a platform for guests to immerse themselves in the world of art and automotive excellence, forging unforgettable memories along the way.

Six years of free service

Distributed in Nigeria by Carloha, the sole dealer of Chery promises to provide automotive solutions to customers by announcing a gift of six years of free service or six years of warranty or 200,000 km depending on the one that comes first.

Chery extends its heartfelt gratitude to all attendees, partners, and supporters who contributed to the success of this extraordinary event.

As the brand continues its journey of innovation and inspiration, it remains dedicated to delivering exceptional experiences that captivate hearts and minds.

With a rich heritage spanning decades, Chery has established itself as a pioneer in the automotive industry, delivering cutting-edge technology, superior performance, and unparalleled style.