• Sunday, September 08, 2024
businessday logo

BusinessDay

Chery unveils new Lagos showroom to drive market expansion

Chery unveils new Lagos showroom to drive market expansion

L-R: Oladipo Dada, centre manager of Ikeja City Mall; Liang Long, CEO of Carloha Global Office; Mike Ochonma, president of Nigeria Auto Journalists Association (NAJA); Sola Adigun, managing director of Carloha Nigeria, owners of Chery farnchise in Nigeria, and Henry Chimezie George, managing director of HD Motors, during the cutting of ribbon at the launch of the Chery ultra-modern and smart Showroom inside the Ikeja Mall in Lagos recently.

Carloha Nigeria, the sole franchise holder for the Chery brand of cars, has unveiled a new Chery ultra-modern and smart showroom in Ikeja City Mall in Lagos to expand its sales capacity in Nigeria.

The unveiling was a day of celebration as customers, partners, and stakeholders in the automotive business graced the occasion to celebrate an exciting new addition to the mall.

Delivering a keynote address, Joseph Omokhapue, sales and marketing director, said the major reason Carloha opened the Chery showroom is to maximise the proximity to the Lagos State Government House and harness the business opportunity therein, and bring automotive solutions closer to the target audience in Ikeja community.

According to him, Carloha has several initiatives to make vehicle ownership easy and affordable in Nigeria.

“Customers can deposit only N5 million on any Chery vehicle in July and get a 5 percent discount on any Chery vehicle of choice including Tiggo 8 pro, Tiggo 4 pro, Tiggo 2 pro and Arrizo 5.

“We also offer six years of free service and a six-year warranty or 200,000 kilometres whichever comes first,” he said.

Omokhapue said the new showroom is a hub for automobile lovers to explore the advantages of Chery’s innovative technology.

“We are grateful for the overwhelming support from everyone who attended the launch event, and we look forward to welcoming more customers to our showroom in the coming days,” he added.

The launch event ensured that guests were offered an opportunity to explore the sleek and stylish Chery vehicles on display in the showroom.

The showroom was buzzed with excitement as attendees mingled and learned the features that Chery vehicles can offer.