CMOs embracing AI marks a clear shift in marketing technology
A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and...
A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and...
Influencer marketing, a well-established marketing strategy for over a decade, has become an essential part of brand marketing approach. However,...
Advertisers and other stakeholders in the marketing industry have urged the federal government and its agencies involved in regulations to...
Experts in the Nigerian Integrated Marketing Communication (IMC) ecosystem have tasked practitioners on the need to promote and embrace sustainable...
The Advertisers Association of Nigeria (ADVAN) through its Nigerian Marketing Development Team has entered into partnership with Pan Atlantic University...
Tech Creatives has empowered marketing professionals to ensure collaboration, creativity, and innovation in tech marketing. The community provides a platform...
Seyi Adeoye, new president of Nigerian Marketing Research Association (NiMRA) has promised to put all efforts in place to grow...
The Nigerian Marketing Research Association (NiMRA) has pledged to put all efforts in place to grow Nigeria’s marketing research industry....
Marketing will see a growth in data-driven innovations on the continent, Teon Engine has disclosed. This will improve the prospects...
Solomon Sanusi is the managing director of Social Media Centre Marketing. In this interview, the marketing consultant advises companies to...