Market research

Deep market research is inevitable for any business looking for customer satisfaction and growth opportunity. Pierrine Consulting, Africa’s foremost consumer research firm recently studied…

Post-COVID, Business leaders must re-engage a digitized, robotized, diverse, and globally scattered workforce. Those who fall behind do so at their own risk. In the next decades, managers…

Nigeria’s first online digital market research service provider, MarketInsight, has announced the launch of its online market research gathering service portal for International and Nigerian…

Market researchers have identified culture as a veritable platform to unlock African potentials and deepen new markets. This is on the background of growing resurgence in Africans, both in…

Until African governments and organisations deeply leverage the use of market research to create new markets in order to offer more jobs, the needed economic growth and development will…