BusinessDay

Firm signs Kanu Nwankwo as global ambassador

Nwankwo Kanu, Nigerian football legend has signed as a Global Ambassador for Sportsbet.io, a crypto sports gaming and entertainment firm.

Kanu, affectionately known as Papilo to his millions of fans during his playing days at Arsenal, won Olympic Gold with the Super Eagles as well as lifting the Champions League with Ajax and the Premier League with Arsenal during a memorable career.

Kanu will now represent Sportsbet.io as Global Ambassador after signing a four-year deal, where he will feature across a range of promotions and special activities.

Read also: Twitter, SuperSport partner to bring football highlights closer to African fans

“Signing for Sportsbet.io was the perfect opportunity to join the crypto revolution. I’ve already seen how crypto can be a force for good in our world, with the Kanu Heart Foundation receiving significant Bitcoin donations. I’ll be working closely with the team at Sportsbet.io to help spread the word,” Kanu stated.

Albert Climent, head of Africa at Sportsbet.io, said: “Nwankwo Kanu needs no introduction, he is a true football legend and it’s an absolute honour to see him join Team Sportsbet.io. More people around the world are learning that the best way to bet is with crypto. Keep posted for some very special promotions involving Kanu and our other fantastic ambassadors”.

Last month, Sportsbet.io hosted a special ‘Ahead of the Game’ event in Lagos, Nigeria, where more than 400 people, including Kanu, watched Arsenal take on Manchester United in the Premier League. As part of a 1 BTC giveaway at the event, a 250mBTC donation was made to the Kanu Heart Foundation.

Kanu joins a strong team of the firm’s Global Ambassadors, including a hat-trick of hip-hop legends: King Kaka, Tekno Miles and Cassper Nyovest.

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