Anticipation for the 2022 FIFA World Cup just hit full control for African sports enthusiasts following the announcement of a new partnership between Twitter and SuperSport, the leading broadcast aggregator of sporting content across Sub-Saharan Africa.
This builds on a successful collaboration with the Confederation of African Football (CAF) from the African Cup of Nations (AFCON 2021), and represents a further expansion of sports coverage on the social media platform.
The new sports deal is set to bring the roar of the stadium even closer to football fans on the Timeline. @supersporttv on Twitter will provide dynamic new opportunities for fans to enjoy coverage of the World Cup and some of the world’s biggest sporting events like, the English Premier League (EPL), UEFA Champions League (UCL) and the DStv Premiership.
“For so many Africans, Twitter is the place to follow the latest sports news, join global conversations, and watch intense global sports rivalries unfold. We’re thrilled to capture the energy of these moments by collaborating with our partners at SuperSport to drive conversations in a fresh, new way,” said Tunde Onakoya, partner manager, Twitter in a statement.
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As part of the agreement, there will be near real-time match highlights, live analysis and commentary via Twitter Spaces as well as hand-curated Twitter moments and more original content from fan favourite league broadcasts every week.
And with football being a major conversation driver across the continent on Twitter, fans and pundits can expect an even higher level of engagement with interactive Q&As, Polls, compilations etc. Additionally, video clips via @supersporttv will be available for advertisers to sponsor from DStv and through Twitter’s Amplify program.
Marc Jury, chief executive of SuperSport, stated that SuperSport embraced digital broadcasting several years back and the partnership is another important step to further that journey. According to him, partnering with a global business like Twitter will allow a greater spread of its content, and also help SuperSport engage more with viewers.
“The possibilities are endless and we look forward to a vibrant partnership. SuperSport content is transmitted across various channels on DStv and other digital platforms in Sub-Saharan Africa. Join the conversation along with your favourite countries,” July stated.
