Football fans across Nigeria have commended the management of Chi Limited on the recent signing of a multi-year partnership deal with the Manchester United. The fans were especially delighted that the partnership will ensure nourishment that Chivita 100 percent fruit juice brings, will add more excitement to the game.
Speaking on the partnership deal, Probal Bhattacharya, Chi Limited’s head of marketing, said, “Chivita 100 percent and our other brands always had the privilege of being part of life’s special moments.
“Through this partnership, Chivita 100 percent will also be an active part of the most exciting moments for football fans across Nigeria, during and beyond the games, always bringing the celebratory mood to life in a unique and refreshing manner.”
A cross section of football fans spoken to, commended the initiative as a step in the right direction.
“My husband and son are huge Manchester United fans and their love of the legendary club is only matched by their desire for Chivita 100 percent fruit juice. My daughter and I have always been huge fans of Chivita 100 percent as well.
“We have equally become fans of Manchester United club in solidarity with the males in the family. This partnership is truly heart-warming for our family,” said Shade Balogun, a middle-aged mother of two who resides in Lagos.
According to Olalekan Andu, a passionate Chelsea football fan, “we need to see more brands stepping up to support the game of football. The partnership that Chivita 100 percent has entered into with Manchester United will no doubt add more excitement to the game. I regularly take Chivita 100 percent for its refreshing taste and health benefits and will continue to do so for the foreseeable future”
Also speaking on the partnership, Linus Okonkwo stated “I have been a fan of Arsenal FC since my days in England as a student in the 1970s.
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I appreciate the partnership between Chivita 100 percent and Manchester United because it is a win-win strategy for me.
“It encourages the growth of football, increases competitiveness and I like millions of Nigerians across the country still get to refresh with our favourite fruit juice Chivita 100 percent whilst watching our favourite game ”
Ishaya Sule, a passionate follower of the Spanish La Liga, stressed that Chivita 100 percent is the preferred fruit juice for his family.
“I have no apologies for my position because my love for everything associated with football cannot be compromised. Besides, I am very conscious of the things I ingest. Chivita 100 percent is adequate for me and my family. No shaking,” an elated Sule said.
