YBR (Yellow Brick Road), a Nigerian creative solutions company, has been appointed by international development agency; DAI, to manage the branding and communications campaign for the USAID funded Youth-powered Ecosystem to Advance Urban Adolescent Health (YPE4AH).
The YPE4AH project seeks to improve the health and well-being of unmarried, out-of-school, urban adolescents in Lagos and Kano, by increasing access to and giving a more holistic context to issues surrounding family planning.
The five-year contract, awarded to YBR, will see the company provide overall strategic direction to the project, especially around social and behaviour change, brand identity, partner marketing and other areas of communication.
“We are delighted to work with YBR as our branding and communications partner on this important initiative. In collaboration with YBR and our other consortium partners, we look forward to developing a very positive narrative for urban dwelling teenagers, especially in Lagos and Kano,” said Boladale Akin-Kolapo, the YPE4AH chief of party.
According to Akin-Kolapo, this appointment is further testimony to YBR’s increased presence in the behaviour change communications sector, following the 2019 successful launch of its social impact division in Abuja.
Kaliko Olowole, the CEO of YBR said, the appointment serves as an additional feather to consolidate YBR’s presence in the social impact sector. “We are equally pleased at this appointment and look forward to partnering with DAI on this five-year project”.
YBR has previously worked on other social change initiatives such as The Child Equity Campaign by UNICEF and a gender equity project which was spear-headed by Voices for Change and funded by the Department For International Development (DFID).
