Seyi Adeoye, new president of Nigerian Marketing Research Association (NiMRA) has promised to put all efforts in place to grow Nigeria’s marketing research industry.
Though, Africa’s contribution to global research is about 2 percent and in this poor space Nigeria is trailing Egypt, South Africa in market research.
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On his new assignment, Seyi Adeoye who is CEO of Pierrine Consulting plans to reimagine, engage, and grow the industry, reflecting Pierrine Consulting’s commitment to pushing boundaries and fostering progress in the marketing research industry.
According to a statement, Adeoye has already outlined a clear agenda aimed at future-proofing the association and elevating its impact on the Nigerian market. “The key objectives include establishing robust structures, defining clear value propositions for stakeholders, and enhancing the visibility and attractiveness of NiMRA to grow the talent pool within the industry”.
At Pierrine Consulting, Seyi Adeoye’s election as President of NiMRA is celebrated as a testament to the agency’s unwavering dedication to co-inventing the future of the marketing research landscape. With a strong focus on driving growth and transformation, Pierrine Consulting continues to pioneer innovative solutions that shape the future of business and society.
Just as Seyi was elected as President, one of the Lead consultants at Pierrine, Victor Onofomi was also elected as Financial Secretary of NiMRA; further highlighting Pierrine’s commitment to leading innovation in the industry.
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“The pursuit of excellence in Marketing Research is not just a personal passion for Seyi, it is a culture that he has been able to impart on the entire team; demonstrated by Victor’s decision to step up to the task at NiMRA, and his subsequent victory at the election”, the statement said.
