GDM Group, a marketing solutions company, has announced the appointment of Omolabake Yussuff as its new managing director, the first woman to hold the position.
The former Chief Operating Officer takes over the mantle of leadership from Victor Afolabi, founder of GDM Group, who doubled as the managing director. Her appointment takes effect on December 1, 2020.
GDM Group specialises in providing commercial supply chain and retail solutions for businesses. Its subsidiaries are GDM Consult, Greymedia, Retailer, Pavoreal Distribution, and Greymedia Communications.
Omolabake is an astute strategic marketing professional whose functional specialisation cuts across sales and distribution strategy, marketing and strategic analysis, brand management, global marketing, and customer insight and business development. She is also a well-grounded expert at creating game-changing strategies.
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Her high-targeted performance, result-oriented approach and business development acumen have endeared her to greater heights and positions across the group. She has worked with great brands like Unilever, Reckitt Benkiser, Nestle, Danone, Godrej and Diageo.
Due to her outstanding performance and contribution to the company’s growth in GDM Direct, between 2010- 2018 she wore the hats of a Client Service Executive, Project Lead, Project Manager, Senior Manager, Head of Project Department, General Manager and finally Chief Operating officer in May 2019.
During the period, the group was honoured with several business awards courtesy of the contributions of her and her team. Some of the awards include: Nigeria Media Award 2015 (Most Innovative Experiential Marketing Of The Year), Marketing Edge Awards 2016 (Outstanding Experiential Marketing Agency), Nigeria Brand Award 2016 (Most Innovative And Impactful Experiential Marketing Agency Of The Year)
Her other career stints include Taijo Limited, Industrial and General Insurance Company (IGI).
She is a source of motivation and inspiration to many and most especially women in the organisation, as she has shown that women can achieve great heights and break glass ceiling by sheer will and determination using hard and smart work to achieve set goals.
