Desperados restates commitment to promote African Music with Soundcity MVP Awards

Nigeria’s leading tequila-flavoured beer, Desperados, has restated its commitment to promoting African music with sponsorship of the 2023 Soundcity MVP Awards, held on Saturday 11 February, 2023 at the Eko Convention Centre, Lagos.

“Nigerians are known around the world to be fun-loving people and our cultural expressions are highly artistic. As a consumer-centric brand, Desperados is committed to providing Nigerians with access to premium and memorable experiences that inspire them to think out of the box and challenge them to be better versions of who they are,” Kola Akintimehin, the senior brand manager, flavoured beers, Nigerian Breweries Plc, state while speaking on the partnership with the organisers of the awards.

According to Akintimehin, the brand is excited to bring the Soundcity MVP awards back to Nigerians after its short break. “In an era when African art forms keep breaking frontiers on a global scale we are glad to recognize the great individuals who make this possible through their talents, dedication and hard work, while inspiring Nigerians to reach for the sky,” he stated.

Read also: Optiva Capital Partners boss unveils partnership with Stuart Financial Group Canada

The Soundcity MVP awards celebrate and showcase the finest of African music as well as artistes. The initiative recognises the hard work, creativity and craft of African Musicians, provides its global audience access to premium entertainment, and promotes the African entertainment industry.

Throwing its weight behind the event, Desperados spurs Nigerians to be daring in their expressions and dreams, while redefining what it means to have fun. The brand is known to provide Nigerians with exciting and disruptive experiences through music, intimate parties and various art forms and this sponsorship is another expression of its commitment to consumers.

The 2023 Soundcity MVP awards features 15 award categories including: Best New MVP, African Artist of the Year, Best Collaboration, Listener’s Choice, Viewer’s Choice, Digital Artist of the Year, African DJ of the Year, among others.

The night was graced with performances by Rema, Oxlade, Dbanj, Vector, Ladipoe, Blaqbonez, Phina, Bad Boy Timz, Mohombi, Black Sherif, Kaligraph Jones, Lasmid, Spyro, and Magixx. Past editions of the awards saw performances from musicians like Davido, Tiwa Savage, and Joe Boy.