• Wednesday, April 17, 2024
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Unilever introduces new Close-up toothpaste variant into Nigerian market


Relying on consumer research Unilever Nigeria Plc. has launched a new variant of its flagship toothpaste, Close-up into the Nigerian market.

The variant called Close-Up Fire-Freeze was launched at an event tagged ‘the magical chemistry of opposites’.

Speaking at the launch, the Managing Director, Unilever Nigeria Plc, Thabo Mabe disclosed that the widespread patronage Close-Up has enjoyed over 38 years has challenged the company to do all that is possible to remain on the cutting edge of innovation.

“Innovation is absolutely essential if the world must combat the incredible rates of tooth decay that prevails globally and promote oral health. We today live in a world where tooth decay affects around 90 percent of people worldwide, while up to 20 percent of the world’s adult population suffer severe gum disease. We are proud that through innovations like Close-Up Fire Freeze, we can play a part in promoting oral health in Nigeria and globally. Fire freeze truly embodies the timeless qualities that have made Close-Up the number one toothpaste brand in Nigeria. This includes ingredients that offer consumers long lasting freshness and protection from germs that cause tooth decay.”

On his part, David Okeme, the brand building director said with the new Close-Up Fire-Freeze formulation, consumers can experience both warming and cooling sensations, working together in the mouth to give longest lasting freshness like never before.

“The warm red gel helps fight odour causing germs to reduce bad breath while the cool blue gel cools the mouth for Close-up’s new longest lasting freshness variant. Together, both gels guarantee strong, white and healthy teeth and that is why Close-up Fire Freeze is suitable for the entire family. Its formulation and sensational delivery is a result of a breakthrough technology developed by the Research and Development team at Unilever globally, patented and exclusive to Unilever alone”

The event which was anchored by fast rising comedian, Bovi was well attended by youths, members of the Nigerian Dental Association as well as the Dental Therapists Board as well as other health professionals who all endorsed the new variant.

The Audience was thrilled with the performances of one of the new kids in the music arena, Dami Krane and the dance group, Jodi.

Bariyu, the Ventriloquist also performed with his puppets to the delight of the guests.

The Close-up brand was introduced into the Nigerian market 38 years ago, and since then, the brand has offered consumers the protection they need to maintain strong, healthy teeth and the fresh breath that begets confidence and self esteem while constantly innovating in line with consumers changing needs.