Career wives and men who face office pressure which does not give them time to shop for food ingredients and also cook at home can now heave a sigh of relief as an indigenous firm, Vowels AA Limited has launched Idee’s Stew mix, a food breakthrough sachet stew powder mix that can also replace buying raw ingredients in the market.
Idee’s Stew Mix food was developed out of difficult situation which gives credence that difficult condition inspires ingenious solutions. Faced with office pressure at Unilever which did not give her enough time to cook for the family, the Chief Executive Officer of Vowels AA, Omoniyi Akinleye thought of developing a food mix that could assist workers who close late.
“The idea to develop a dry powder mix that makes cooking easier was conceived from working long hours and the need to still cook for the family no matter how tired one was or how late one gets home. Idee’s takes the stress off cooking and offers a solution to the current time challenges. It also offers a solution to electricity issues as it does not need refrigeration, it is not easily perishable, and it’s a perfect accompaniment to the standard rice and oil being used over any festive season”.
She said Idees is made with natural ingredients.” It is simple to prepare, it is natural with no chemicals like monosodium glutamate or preservatives, and it’s a mixture of fresh tomatoes, peppers, seasoning, salt, spices and all ingredients in a dry format to make meal preparation effortless. You can use the contents inside the sachet to cook meals like Jollof rice, Egusi soup, Efo riro, Stews, Moin moin, among others.”
“The company came up with a formulation that is natural with no preservatives and no flavour enhancers. All natural fresh ingredients mix in a dry powder form. The developed mix was then researched extensively with consumers from diverse background over a period of one year before arriving at a formulation approved by NAFDAC,” she said.
She said that it is essentially a dry powder stew; all you have to do is add water and fry in oil to your taste whilst adding your cooked chicken, meat or fish. It is ready in five minutes maximum. For traditional soups like Egusi, Eforiro, Edikaikon all you do is change the oil from groundnut oil to red palm oil and add your dry fish, stock fish, vegeatables etc and it is ready in five minutes too. It is also used for Moin moin, Jollof rice, Jollof spaghetti, noodles etc.
“Are you travelling over any festive season, take Idee’s with you to use for your cooking. Saves the market stress when you have just arrived and need to eat rest, unpack and settle down before going to the market. At least you can eat and rest before sorting out other affairs,” she added.