• Thursday, June 13, 2024
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BusinessDay

GSK introduces new variant of Sensodyne into Nigerian market

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GlaxoSmithKline Consumer Nigeria Plc., a world class research driven organization, has added a new variant of its Sensodyne toothpaste called Sensodyne Rapid Action to its stable. This is in a bid to provide its potential consumers long lasting relief from pain of dentine hypersensitivity and improve dentine health care in Nigeria.

Sensodyne Rapid Action which was unveiled to dentists at an expert launch held recently in Lagos, is formulated to offer relief within 60 seconds of consumption to consumers who are experiencing sensitive teeth. With more fluoride, more mint and less abrasion, the new variant provides rapid relief from the discomfort of sensitive teeth.

The product is manufactured specially for individuals with dentine sensitivity who desire quick and easy solution, the new Sensodyne Rapid Action gives relief when massage directly onto the exposed sensitive dentine. It also provides the benefits of ordinary daily toothpaste including all-round protection, cleaning and freshness.

Dentine hypersensitivity is a common problem affecting 1 out of 3 people, yet many do not actively address it. People develop sensitive teeth when the soft, inner core of the teeth, becomes exposed. This can happen due to factors such as abrasion from tooth-brushing, acid erosion which dissolves the enamel or tooth grinding that causes the enamel to worn away leading to sensitivity.

Speaking at the launch, the Managing Director, GSK Consumer Nigeria Plc., Chidi Okoro said, “so many people are not aware of the available treatment options and are also under the perception that treating sensitive teeth can be a time consuming process. However, with this Sensodyne rapid action variant, many will immediately experience quick and effective teeth sensitivity relief in the most practical way”.

On the authenticity of the claim, Global Clinical Director for Sensitivity and Acid Erosion, GSK, Dr. Steve Mason said “Sensodyne toothpaste has been clinically proven to relief the pain of teeth sensitivity with continuous use. Sensodyne should be used as regular daily toothpaste for people with dentine sensitivity. It also contains fluoride which protects against cavity formation”.

Expatiating on symptoms associated with dentine sensitivity, Mason explained that “sensitive teeth may be experienced by people from the ages of 20 and above and if left untreated, it can infringe the enjoyment of certain food and drinks. That is why people adopt all sorts of methods to avoid the pain of sensitivity, but the simplest solution is to use a brand of toothpaste such as Sensodyne Rapid Action that is specially designed for sensitive teeth”.

Sensodyne was first marketed in 1961 as the first desensitizing toothpaste based on a strontium chloride formulation. In addition to being a global brand, with over 52 years of proven pain relief heritage, Sensodyne is the first brand with its core equity built on dentist’s recommendation and it is the most frequently recommended in the desensitizing of toothpaste categories.

GSK Consumer Nigeria Plc. is one of the world’s leading research-based consumer healthcare companies committed to improving the quality of human life by enabling people to do more, feel better and live longer. Presently other variants of Sensodyne toothpaste available in Nigeria includes: Sensodyne Extra Fresh, Sensodyne Total Care F and Sensodyne Gentle Whitening.

Explaining what dentine hypersensitivity, Doctor Steven Mason further said that it is characterize by short sharp pain arising from exposed dentine in response to stimuli typically thermal, evaporative, tactile, osmotic or chemical and which cannot to any other form of dental defect or disease.