Etisalat launches new tariff plan

Determined to continually provide its customers with the best value for money, one of Nigeria’s fastest growing telecommunications companies, Etisalat, has launched a new tariff plan.

Known as Easyday, the new tariff plan enables subscribers on its easy starter and easy cliq packages enjoy lower tariffs based on their daily spend.

The Easyday tariff plan which is available to Etisalat’s existing and prospective subscribers is activated once the subscriber reaches a certain threshold, allowing customers on the package to get low tariffs to make all their national calls for the rest of the day.

New subscribers can activate and enjoy the new tariff plan by buying either an easycliq or easy starter line, and then opting into the Easy day plan to get lower call tariffs daily. For existing subscribers using the easycliq or easystarter packages, all they need to do is simply migrate to the new tariff plan.

Explaining the tariff plan, Chief Commercial Officer, Etisalat Nigeria, Wael Ammar said, “This is a unique tariff plan based on regressive billing such that when you have used up to a particular amount in a day, your call cost per second is instantly lowered. Once you opt-in to easy day, your tariff drops first to 40k/sec to all networks. Once a subscriber then spends N50 in a day, either on calls, SMS or PAYG data, all subsequent calls will be charged at 20k/sec for the rest of the day ” he said.

Giving reasons for the new tariff plan, Ammar said it was the product of months of intensive consumer research. “As a customer-centric brand, we are always in tune with the desires of our customers, and will always go the extra mile to make sure that these desires are met,” he said.