In a bid to provide best-in-class quality of service to its teeming subscribers, India’s Bharti Airtel on Tuesday said it had invested over $1.5 billion to expand network capacity and quality in Nigeria in the last 30 months.
Segun Ogunsanya, chief executive officer and managing director of Airtel, made this known at a press conference to unveil the new campaign in Lagos.
He revealed that the telecoms firm had made huge investments in its network, upgrading it to become the largest 3.75G network in the country with a total spread across the 36 states of the federation and Abuja.
“In the last 30 months, Airtel Networks Limited has invested over $1.5bn to expand and deepen our network capacity and quality in Nigeria, in pursuit of world class quality of service (QoS)”, he said.
He pointed out that Airtel is bullish in the data segment of Nigeria’s highly competitive market, adding that the company had just successfully completed Long Term Evolution (LTE) trials in Lagos and some selected states of the federation.
“We are the first telco to complete LTE (Long Term Evolution) trial in Lagos and we are also the first to introduce High Definition (HD) Voice Service to telecoms consumers”, he said.
The company unveiled a new campaign to capture its numerous corporate milestones and emphasise its readiness to take advantage of the huge benefits of the soon-to-begin Mobile Number Portability (MNP).
“It is on record that Airtel was first to call for the implementation of MNP way back in 2010, when we launched our brand in Nigeria. That call was made based on the fact that we were making significant investments in our network and customer service, which are critical success factors in MNP”, he further added.
Ogunsanya said the new advertising campaign on its network was necessary to draw attention to the enormous capacity of its network and its sweeping coverage of the length and breadth of the country which has given the company the confidence in its chances of success in the likely competition that would be occasioned by the imminent take off of the Mobile Number Portability.
BEN UZOR JR
