• Wednesday, July 17, 2024
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How recognition drives growth in tourism, hospitality

How recognition drives growth in tourism, hospitality

Africa’s tourism and hospitality industry is set to contribute around $430 billion to the African economy. It has been projected by the World Travel and Tourism Council to employ more than 110 million people by 2033.

There is no doubt that the industry is set to be a rising behemoth within the African economic landscape, and within this rise – there will also be contributors and innovators who will shine and perform at a standard above the norm.

These individuals or brands are crucial to the continued progress of any sector, and it stands to reason that an incentive towards performance is a core motivator in providing both motivation and justification towards pushing barriers beyond previously agreed limits.

This has been a guiding principle for the Pyne Hospitality company since its inception in 2018, debuting the Pyne Awards which then evolved into The Pyne Events and Awards in 2023.

This year, the PYNE Africa Tourism Conference themed: ‘Innovative Connections: African Tourism, Hospitality, and Creative Industries in the Digital Age’ will host a series of panels and presentations on the impact of the digital economy on the potential for growth within the tourism and hospitality Industry.

The event is scheduled to hold from 4th to the 6th of September, 2024 at Eko Hotel Suites. Travel and tourism remain one of the key growth drivers of the economy in Africa, contributing 8.5 percent of the GDP, equivalent to $194.2 billion.

According to experts, such growth does not happen in a vacuum, but because Africa is nurturing some of the most excellent brands, individuals, and innovations – all waiting on a platform to celebrate others and be celebrated.

Immersed by this core motivation to spotlight these exceptional stories of excellence within Africa, the Pyne events and awards seek to establish this in the hearts of the audience through the Overall theme – True To Africa.

Post-pandemic, African hospitality and tourism industry growth recovered by at least 92 percent of pre-pin 2023. This growth speaks of the newfound character and identity of the African continent, and this shared growth characteristic is reflected in the International character of the 2024 Pyne Events and Awards, with at least 21 African Countries slated to participate.

The Pyne Awards has recently announced the opening of nominations for the 2024 Pyne Africa Events and Awards, with voters able to nominate their preferred brand or individual at nominations.thepyneawards.com between 6th of June 2024 the 6th of July 2024, after which nominations end.