• Tuesday, March 05, 2024
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Creative industry key to Nigeria’s economic growth- AsiriComedy

Creative industry key to Nigeria’s economic growth- AsiriComedy

Damilare Oluwasegun, better known as Asiricomedy, a popular comedian and writer, has always excited his exclusive audience with his brand of humor and practical insights.

Humorality Club, his elitist comedy club, has provided a platform for diverse comic talents to his daily broadcast, which has empowered thousands.

Apart from a degree in Medical Sciences, Asiricomedy also has a Masters Degree in Business Administration as well as other professional certifications. He is an alumnus of the New York Film Academy.

In August 2023 he filmed a comedy special tagged ‘open secret’ which is expected to hit the global screen soon.

In a chat with Bliss, the comedian talks about his brand of comedy and how his industry will have an impact in the nation’s economy.

Talking about his life as a publisher, Asiricomedy said, “I released ASiri Mystery Book in 2018, which instantly gained acceptance. It was described as a mobile mentor and till date, many still testify to the timeless nature of the nuggets in the book.

“I also released ‘Anticipation: Fire of process’, a book that was written to specifically guide people on how to have sustainable success by unlocking the power of process. The book was lauded by many industry leaders like Sam Adeyemi, comedian Bovi, among others as a superb piece of work that every individual must read.”

His ‘Humorality’ conference featured notable names in the creative industry and Asiricomedy said the conference was “borne out of his desire for human capital development.”

“I believe so much in education and empowerment. The first time we did the retreat was in 2020 and we discovered with compelling evidence that all attendees of the retreat in 2020 are currently doing well in their diverse fields hence the need to even upgrade the curriculum this year and as you can see participants from this year’s retreat are already bubbling in the effectiveness of it already.”

As an entrepreneur, Asiricomedy said he believes that the creative economy can liberate Nigeria.

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He said, “Our most exportable commodity is our talents. See Burna Boy, Davido, Wizkid, Tiwa Savage, Yemi Alade and other great artistes.

“Our creative ecosystem has caught the attention of the world.

Government needs to start investing keenly in creative sectors so as to create a lucrative platform for foreign exchange.

“Creatives have been consistently putting Nigeria on the map on a positive note. Nigerians are attaining incredible feats all around the world. We need to start having heavy budget towards entertainment, artistry, poetry among others. This is the future. This is the sector where we have the bulk of our youth population. It is our sustainable strategy. Let creatives access grants for their projects. Let’s invest in more theaters and venues that are permissible and peculiar for world class creative expressions”.

With how skit makers are making wave in Nigeria at the moment, Asiricomedy said he doesn’t see them as a threat to the comedy ondustry.

He said, “Does spaghetti pose a threat to rice or does bread affect small chops? It is not a case of threat. It is a case of varieties and uniqueness that eventually give the audience options and subsequently grow the industry.

“Stand up is a hallowed form of comedic expression. Same with skit making. The end goal is people are laughing. I also believe that comedians should grow big on social commentary because nothing drives home a point than good humor. Lace your punchlines with life lessons so as they laugh, they also learn and this was the goal of my soon to be released comedy special tagged ‘Open secret”. It is a one hour standup comedy special that actively addresses salient societal issues even amidst the laughter.”

As a comedian, author, realtor, life coach, Asiricomedy said he manages all these facets very well.

“I know excellence is the key to function in all my never ending parts. It is easy to transfer success from a particular endeavour to other endeavours. This is why I always opine that people should endeavor to be known for something and develop a reputation for excellence. It is this reputation that your other endeavours will thrive on.”