In furtherance of its resolve to deepen market penetration and reward its numerous loyal customers, Old Mutual General insurance Company, a subsidiary of Old Mutual Limited – a premium African financial services group – has launched ‘Double Awoof’ campaign on its Comprehensive Motor Insurance Policy. The ‘Double Awoof’ loyalty programme, which commenced August 27, 2019, will last till November 8, 2019.
The loyalty programme, which rewards policyholders by slashing the cost of procuring comprehensive motor insurance cover to 2.5 percent on vehicles; then doubles the reward with an instant gift of a TOTAL Service Station’s fuel voucher of up to N30,000.
For vehicle owner whose car is valued at N2,000,000 (Two Million Naira), the instant fuel voucher is N5,000 (Five Thousand Naira) to keep them moving during the “Ember Months”. This is an addition to the 25 percent discount of the premium.
Similarly, a car owner whose vehicle is valued at N3,000,000 (Three Million Naira) and above gets an instant Ten Thousand Naira (N10,000) fuel voucher while car owners with cars worth Twenty Million Naira and above get an instant fuel voucher worth Thirty Thousand Naira (N30,000) when they buy the insurance product during the loyalty campaign period which lasts till November 8, 2019.
Commenting on the exciting offer Alero Ladipo, the executive head, Marketing, Old Mutual, said the brand’s move to reward its growing customer base was borne out of its firm commitment to the Nigerian insurance market.
“We understand the importance of comprehensive car insurance to Nigerians especially during the last quarter of the year, when there is a spike in travel activities, heightened insecurity and other associated risks. While we believe it is critical for everyone to buy an insurance policy for their cars, we also consider it thoughtful to give back to policyholders who buy our Comprehensive Motor Insurance policy. So, it is really about buying a great product at a discount and getting rewarded at the same time,” she said.
“When a customer gets an instant reward for purchasing a reliable product, you brighten the day for that customer. We are keen to get our customers moving no matter the circumstance they find themselves. Today, we are fueling and filling the tanks of our customers, tomorrow we could be gifting an unimaginable reward”, she added.
Speaking further, Alero Ladipo said; “It is critical to note that our drive to reward is a unique way of staking our commitment to the Nigerian market, whilst striving for market leadership”
The Double Awoof loyalty programme is open to all car owners valued at Two Million Naira and above. Each customer who takes the Comprehensive Motor Insurance policy from now till November 8, 2019, gets an instant fuel voucher worth up to N30,000 (Thirty Thousand Naira).
Old Mutual, since its entry into the Nigerian market, has leveraged its heritage and expertise, launching a wide range of insurance solutions tailored to meet the unique needs of Nigeria’s insurable population and corporate clients.
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