Sundry Foods Limited (SFL), a leading restaurant brand in Nigeria, has said its 2023 top priority was to deliver optimal service to each customer on a personal level.
Nnamdi Opara, executive director of SFL, had, while unfolding the 2023 business outlook of the company during a meeting with the management and staff of the company held recently at the corporate headquarters of SFL in Port-Harcourt, announced that an enhanced customer satisfaction would form the major focus of his organisation’s service offerings this year as part of the continuous improvement policy of the company.
Speaking with BusinessDay at the weekend, Opara said: “When we started Sundry Foods, we wanted to create a solution to a problem- a gap in the market for quality Nigerian meals prepared and served to international standards. It was not about the food, it was about the people too.”
Emphasising the decision of the company to make the satisfaction of its customers the topmost priority this year, Nduka Mokwunye, head, Marketing, SFL, said that the firm recognised the link between a nutritious meal, the complex processes involved in producing it, and its safety in achieving optimal satisfaction of the customer.
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“To this end, we have outlined a number of action plans to satisfactorily achieve our 2023 customer-centric target. Part of such plans includes strengthening our customer relations strategy, build on our food safety culture, and engage more with our raw material suppliers.
“Food safety and product quality are at the heart of how we do business and achieve our vision. We seek to always exceed our customers’ expectations by providing the highest quality products in surroundings that are clean, attractive, safe and comfortable. The integrity of our products depends on employees always following food safety practices that comply with our brands’ high standards
“Our commitment to food safety stretches back to the production of our raw materials. We maintain strict standards through enforcement of supplier policies and procedures. These procedures are reinforced through in-person training for our suppliers,” Mokwunye said.
According to him, the company is open to customer feedbacks, assuring that no complaint would be left untreated because “we strive to continually improve our practices and processes in line with acceptable best standards and as part of our improvement plans.”
