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Standard Chartered moves to boost retail customer database

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As part of Standard Chartered Bank’s intent to grow its consumer business and increase retail customer database, the bank has kicked-off its Mega Rewards Promotion aimed at rewarding the bank’s customers for saving money in their current or savings account.  

The bank unveiled its Mega Rewards Promotion recently at an event in Lagos, which was created as a means to reward its existing and new customers for their patronage, adding that the campaign is in continuation of its efforts in further penetrating the retail space and delivering added value to Standard Chartered growing customer base.

The Mega Rewards Promo represents a unique offering in the industry where customers stand the chance to win the grand prize, a high end luxury car Porsche Cayenne and other high value prizes simply by maintaining a savings or current account with the bank.

The bank has a number of current and savings accounts for all types of customers ranging from young children to adults.

Commenting on the Bank’s focus on driving the retail Business, Carol Oyedeji, Regional Head of Consumer Banking West Africa had this to say: “As bankers we must understand that customers are at different points in their lives thus having varying financial needs. Over the last few years, we have worked at developing market relevant solutions to meet the needs of our customers in the retail space. Our retail drive is very clear as we continue to make banking simpler, more transparent, more convenient and more need based. We have strengthened our digital channels with our award winning Online banking platform and launched Breeze Mobile banking and have also increased our branch footprints across the country.

The launch of our Mega Rewards Promo is another way we reinforce our claim of being ‘Here for Good’ as we offer customers and prospects opportunities to win mega prizes. For keeping N50,000 deposit into your Standard Chartered bank current or savings account for 3 months, you may drive away in this exotic Porsche Cayenne right in front of us.

The Mega Rewards Promo commences on the 17th of February 2014 and runs until the 30th of June 2014. To participate in this promotion, existing customers need to deposit a minimum of N50,000 and maintain this for 2 months to qualify for the Gold draws and 3 months for the Grand draws respectively.

Individuals who currently do not have Standard Chartered Bank accounts can visit any branch to open one and make a minimum deposit of N50,000 to be eligible. The more deposits of N50,000 made into a current or savings account, the more entries received. Other prizes up for grabs are N5m in cash, Ipads,smart phones and lots more.

Standard Chartered Bank Nigeria continues to establish its presence in retail banking as it offers its customers best-in class financial solutions in Priority Banking, Preferred Banking and Personal Banking segments of the market. The Bank prides itself on having one of the best segmented offerings tailor-made to meet the needs of the country’s retail population. This is driven by its deep knowledge of customers’ aspirations coupled with the institution’s international experience in retail banking.

The Bank continues to invest in people and in technology infrastructure. This drive has led to increased service robustness for its growing customer base.