In a bid to foster seamless interface with its customers in a safe and effective manner, Nigeria’s leading Pension Fund Administrator (PFA), Stanbic IBTC Pension Managers Limited, has launched a customer email data collection exercise in which customers are required to provide their email accounts for easier dissemination of information.
The PFA, which has over 1 million retirement savings accounts (RSA) holders under its administration, is currently running a complementary campaign showcasing multiple service channels through which both existing and potential customers can reach it.
Demola Sogunle, chief executive, Stanbic IBTC Pension Managers Limited, said that the prioritisation of emails for communication with customers had become imperative as delivering hard copies of RSA statements and other correspondence were increasingly challenging due to several factors. Among these, he stated, include change of postal address, telephone number, marital status and name or relocation to far-flung areas where communication by other channels is difficult.
“Over the last couple of years, we have identified email as a channel by which we can get information across to our clients in an efficient and safe manner. Obtaining up-to-date information on clients, via email, is also much faster. Our target is to have the email mandates and valid email addresses of almost all our clients on our database before the end of 2014,” Sogunle said.
The campaign, he said, would run on major media platforms in order to ensure the message reaches the entire spectrum of the PFA’s clientele. He said that the accompanying customer bio-data update, which is the first in the series the PFA is embarking upon, will be periodic and intended as best practice .
The exercise, according to Sogunle, will be as simple as possible, hassle-free and at no cost to the customers. The company’s email account – [email protected] – is available for uploading such email details from customers while Stanbic IBTC Pension Managers staff will respond within hours. The information received from every customer will be handled confidentially, he said. “The main aim of this exercise is basically customer satisfaction and as Nigeria’s leading PFA renowned for its impeccable quality service delivery, amongst other qualities, we intend to uphold and guide this reputation most earnestly,” said Sogunle.
Stanbic IBTC Pension Managers Limited, he said, will continue to set ever higher standards of service delivery and ensure that its customers derive maximum value from their investments as well as help them retire into a period of relative comfort and peace after their working lives.
“Currently, Stanbic IBTC Pension Managers is in every state of Nigeria, and we are still expanding our service channels which will enhance the convenience and ease with which Nigerians, regardless of their location, access our services,” Sogunle stated.
Stanbic IBTC Pension Managers is a subsidiary of Stanbic IBTC Holdings, a member of Standard Bank Group, a full service financial services group with a clear focus on three main business pillars – Corporate and Investment Banking, Personal and Business Banking and Wealth Management. Standard Bank Group is the largest African bank by assets and earnings. It is rooted in Africa with strategic representation in 21 countries on the African continent, including South Africa.
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