Sprite, the lemon-lime flavored soft drink, a brand of Coca-cola, said it is moving away from its iconic green packaging to a new unique design in transparent PET plastic bottles for easy recycling.
“For us at Coca-cola, clear is better and we are journeying to a World without waste by moving to clear Sprite packs, which means more of our plastic can be collected, recycled and re-used to make new bottles,” said Abiodun Ajiborode, the marketing nanager, Coca-cola Nigeria Limited, while speaking on the new look.
According to Ajiborode, the world without waste campaign represents Coca-cola’s commitment to doing business sustainably through the creation of jobs for members of its host communities, promotion of financial empowerment and elimination of environmental waste. Ajiborode opined that the green bottles have over the years helped the Sprite brand stand out. However, the brand is making this move to clear bottles emphasizes the importance it places on the environment by ensuring its packaging is more useful and ultimately, more eco-friendly.
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“The transparent look also offers us an opportunity to take a second look at the Sprite design and modify it to fit our consumers’ ever-changing tastes,” Ajiborode stated.
With its presence in over 190 countries, including Nigeria, Sprite’s new transparent look includes a see- through bottle with a distinct label and bright green cover.
Furthermore, in driving the green and eco-friendly environment, the CocaCola System invested in a recycling company, Alkem, where over one billion PET bottles were collected and recycled in Nigeria into fibre and other products between 2005 and 2011.
Additionally, more than 1,800 people were directly employed on an average income of $6 per day; which is three times the national average.
Coca- Cola equally invested in building an industry coalition that birthed the Food and Beverage Recycling Alliance (FBRA). FBRA is an alliance of responsible and forward-looking companies united by a shared concern for the environment and a commitment to collaborate with all stakeholders in building a sustainable recycling economy for food and beverage packaging waste.
