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Rite Foods expands product portfolio with fruit drink launch

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Rite Foods Limited, a Nigerian manufacturer of carbonated soft drinks, energy drinks, and sausages has expanded its product portfolio with the launch of the Sosa Fruit Drink.

This has strategically positioned the company to benefit from the fruit drink industry projected to grow rapidly driven by rising consumer demand for healthy products, inflating disposable incomes, changing dietary patterns, improving standards of living, and product innovations, according to a fruit juice report by Expert Market research.

Speaking on the new product, Seleem Adegunwa, Managing Director, Rite Foods Limited, said that the company’s fast strategy on innovation prompted the introduction of the Sosa fruit drink to meet consumers’ tastes, preferences and utmost satisfaction in a manner that reflects positively on the business and the market.

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“Our values of innovation and excellence at Rite Foods helps us to remain committed to growing with the consumers’ tastes through our unique selling proposition, this is evident in our new range of Sosa fruit drink products with its quality, package, sizing as well as pricing,”Adegunwa said.

He added that the company is excited to offer consumers a healthy fruit drink that delivers ultimate refreshment and is produced with state-of-the-art infrastructure.

“Rite Foods Limited manufactures under high ethical standards and hygienic conditions to produce quality products that are fit for consumption, our products are driven by innovation, quality and excellence to ensure consumer’s satisfaction,” he said.

Rite Foods’ product line includes the Bigi soft drink with 13 variants, Bigi Premium Table Water, the Rite Spicy, Bigi Beef, and Rite Sausages which have been the mark of excellence for the industry.

Established in 2007 as a subsidiary of Ess-Ay Holdings, Rite Foods’ inventiveness has earned high recognition in the energy drinks market with the first-ever packaged polyethylene terephthalate (PET) bottle brands for the Fearless Red Berry and Fearless Classic.

The Sosa Fruit Drink available in 35cl and 1-litre packs has five flavors; Orange, Apple, Orange Passion and Mango, Mixed Berries, and Cranberry.