• Monday, March 04, 2024
businessday logo


Red Star Express boosts workforce skills


Determined to continue delivery of excellent service to its esteemed customers, the management of Red Star Express plc has trained more managers on selling skills. The training which took place in Lagos recently, is called Consultative Selling Skills and is aimed at aiding the Red Star sales professionals become more knowledgeable and horn their skills so as to sell the company’s products and services.

Speaking on the training session organized for managers, the Managing Director, Red Star Express plc, Sule Bichi said, “we operate in a very competitive industry and we recognize the fact that to stay ahead of competition, we must possess superior skills in every key area of business. The culture of training and re-training staff is a continuous exercise to keep our workforce abreast of emerging trends in the global business practice.

The Consultative Selling Skills training by Red Star Express is a yearly training program that was introduced in 1997 to equip Red Star managers with the necessary skills and knowledge to be able to sell the company’s products and services more effectively. It was revealed that since the commencement of the training, the company has recorded progressive growth in sales revenue.

Bichi attributed Red Star’s business growth to the skills and confidence the sales team have acquired and applied in dealing with customers. He stated that “the training has gone a long way in helping them identify their customer’s specific need. Learning, apart from being essential to the development of all human endeavors, is a personal experience gained by individuals and cannot be replaced or taken away from them.”

Tonye Preghafi, Red Star Express training manager said the four-day intensive training was a great experience for the participants. He added that, it involved both the theory aspects and on-the-job practical sessions which gave managers opportunity, direct access to modern sales skill which are comparable to what obtains anywhere else in the world and facilitates sales person’s ability to become successful.

Red Star Express plc is a premium logistics company in Nigeria in terms of revenue, network coverage and market share in the domestic and international market. It enjoys a domestic strength of 169 offices in Nigeria, deliveries to additional 1,500 communities, over 1400 highly trained personnel and over 500 vehicle fleet. It prides itself of automatic proof of delivery and advanced technology with all operations done online and real-time. It operates as the Nigerian licensee of FedEx, which is the world’s largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories around the world.

Modestus Anaesoronye