True to her commitment of making lives better, PZ Cussons has unveiled Roberts Lime Fresh, a new variant of Roberts Antiseptic Disinfectant. Roberts Lime Fresh is aimed at adding value to the consumer experience by offering 99.9 percent germ protection and a fresh lime fresh fragrance that is unique and innovative in the Nigerian market.
Roberts Lime Fresh was launched recently in Lagos where PZ Cussons reinstated its commitment to innovation and helping the populace to maintain quality personal and environmental hygiene without drilling a hole in the consumers’ pockets.
Roberts antiseptic range is safe and suitable for First Aid, Household and Personal use, it is the ideal antiseptic for the Nigerian family.
According to Charles Nnochiri,the marketing manager, Households and Medicaments, PZ Cussons Nigeria PLC “Innovation and customer satisfaction is the driving force behind Roberts’ Lime Fresh initiative in the Nigerian market.
The range which is endorsed by the Nationional Association of the Nigerian Nurses and Midwives commenced demo-based activations in highly populated neighbourhoods, assuring families that they can get quality protection at an affordable price.
In a bid to further demonstrate the protection credentials of Roberts Antiseptic and the refreshing experience from using Roberts Lime Fresh, the brand has been sampling thousands of consumers in Lagos, visited many markets, giving free medical checks, sanitising the markets and giving personal and environmental hygiene tips to assure consumers and traders of protection.
“The activation is a consumer engagement programme sensitising consumers to the importance of keeping good personal and environmental hygiene in protecting themselves and their families from germs, especially at this time of Ebola outbreak.” Nnochiri said.
He enjoined consumers to be wary of the influx of cheap disinfectants which have not been certified safe by NAFDAC, as they may be harmful to the health and portend greater danger to the family ,especially young children who are more susceptible to adverse side effects.
