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Procter & Gamble kicks off Oral-B smiles campaign

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As the World Oral Health Day approaches, Oral-B, a Procter and Gamble’s brand of Oral hygiene product has commenced a ‘Sharing Smiles’ campaign structured ultimately to reach disadvantaged communities that cannot afford dental care products and consultations with dentists.

As part of the ways to celebrate the World Oral Health Day on March 20, 2014 and in commitment to total oral health, the campaign which is targeted at providing free dental services through Oral B’s Mobile Dental Clinic (MDC) to people who ordinarily cannot afford the service, kicked off on the 30th of January 2014.

Ajewole Ayotomiwa, Brand Communications and Consumer Relations Manager, Procter and Gamble, describes the campaign as the brand’s way of sharing smiles to indigent communities around Nigeria, adding that Oral B places a high value on dental health and hygiene.

According to Ayotomiwa, “the campaign which will be culminated on the World Oral Health Day on the theme ‘Celebrating Healthy Smiles’ which will be celebrated worldwide on March 20th 2014, will enable Oral B promote the objective of the day, which is promoting the general dental hygiene of the world population.”

He disclosed that throughout the period of this campaign, several disadvantaged communities in Lagos, Abuja and Oyo states will be visited and given dental services free of charge.

Speaking also on the benefits of the campaign, Ojo Falarin, Brand Operations Integrations Manager noted that the ‘Sharing Smiles’ campaign is timely in Nigeria where the social life of consumers is hampered due to lack of confidence in their oral hygiene.

“With healthy oral habits and consistent oral care, consumers can develop the healthy and fresh breath as well as increase confidence they have in themselves. It is a great opportunity to do something selfless and good for someone else,” Falarin reiterated.

He added that Oral B, which also now comes in a new family size pack, contains the Stannous complex, which is clinically proven to halt such build ups, ultimately prevents tooth sensitivity, prevent tartar build up, reduce gum problems, whitens the teeth and aids fresh breath.

By: Ifeoma Okeke