• Saturday, May 25, 2024
businessday logo


P+ Measurement Services marks five years of effective operation

P+ Measurement Services marks five years of effective operation

P+ Measurement Services, Nigeria’s foremost Independent Public Relations (PR) measurement and evaluation agency, marks its fifth year of successful operation in Nigeria with qualitative offerings that surpass clients’ expectations.

The leading agency with expertise in Media Monitoring, PR Measurement and Audit, CEO Media Performance and Advisory, has offered services to over 45 brands and 15 Public Relations agencies in its five years of operation in the country.

As the only AMEC Member in Nigeria, P+ has strong partnerships with the Nigerian Institute of Public Relations (NIPR) and Reel Forge Media Monitoring; the biggest media monitoring agency in the East African region covering more than five countries.

Speaking on its business portfolio, Philip Odiakose, chief insights officer, said every client media data has a story to tell and it depends on how strategic you are in flogging the data to yield meaningful results.

READ ALSO: I opposed Lagos pension law ab initio Fashola

He avowed that P+ services with state-of-the-art technology and highly skilled media analysts have greatly enhanced clients’ businesses to immeasurable heights, exceeding their expectations, thus making P+ unique in the industry it operates.

“Our measurement and evaluation report is in-depth, robust and flexible to accommodate valid metrics that brands desire to see reflected in their reports, and it is also based on the AMEC Standard in accordance with the Barcelona Principle 3.0. We deploy the P+MCA (media content analysis) methodology for media evaluation and analysis based on qualitative and quantitative metrics in analysing media exposure,” Odiakose affirmed.

On the agency’s portfolio, Olufunke Mohammed, chief operating officer, points out that P+ understands the value of valid pr metrics toits clients’ media performance audit report.

Since inception, the agency has been able to provide media monitoring, measurement, evaluation and performance audit services for brands, agencies and government bodies that operate in various industries and organisations ranging from banking, telecom, insurance, airlines, tourism, government, non-governmental organisations (NGOs), pensions, health management organisations (HMOs), tobacco and lifestyle.