Following its market research, Nigerian Breweries plc has introduced a new product in the beer market it calls Star Lite, a brand extension of its flagship.
Star Lite, packaged in a temperature indicator bottle, was introduced in Lagos Monday, at a trade event for key partners and distributors.
Introduction of the product, according to the company, is in its determination to capture about 7 percent of the beer market not covered by the brewery industry, which has not produced the flavour and taste for the market who wants something different.
The new Star Lite contains up to 40 percent less calories compared with standard lager beers.
The all new ice cold filtered and extra cold brewed Star Lite comes with a special cold protection crown cork that locks in the coldness inside the bottle.
Speaking at the launch event, Walter Drenth, marketing director, NB, said, “Star continues to set the trend in innovation. This is just the beginning. There’s so much more in store for 2014 and we will be announcing them in the most unpredictable ways.”
The new beer brand, he said, is a line extension of Star lager and brewed with 100 percent natural ingredients; the finest malted barley, high quality hops, and best quality water; as such, has fewer calories compared with other standard lager beers.
“Lite implies fewer calories,” Drenth said. “This beer is for modern and social gentlemen who like to stand out and lead an active lifestyle. It’s a cool innovation we at Nigerian Breweries are quite proud of, and confident our consumers will appreciate,” he said.
By: Daniel Obi
