MTN Nigeria in collaboration with Afrinolly Creative Hub and Henley Business School recently announced a partnership to provide entrepreneurial training and coaching to contestants on the debut season of MTN Y’ello Star, a capacity-building initiative by MTN Nigeria to discover, nurture, and launch music talents in young Nigerians.
MTN Y’ello Star is the latest music reality project by MTN Nigeria, with Afrinolly as a technical partner to help build the entrepreneurship capacity of Nigerian music artists.
Henley Business School, Afrinolly Creative Hub and the Stephen Budd Music Management, through the ‘Nigeria Creative Industry Catalyst’ project will provide a creative talent incubator which includes a series of entrepreneurship master classes and six months of extensive coaching.
Richard Iweanoge, general manager, brand and communications, MTN Nigeria said, the Y’ello Star project is unique and different from what the audience is used to from previous music talent programmes. According to him, it is a project initiated by MTN to empower the youth and launch their talents to the world.
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“The show is designed to groom musical talents by providing a lifetime opportunity to turn their dreams and aspirations into reality. The partnership with Henley Business School, UK, will ensure adequate music training, creative entrepreneurship and incubation of all the contestants,” said Iweanoge.
John Board, Dean of Henley Business School, UK, said the partnership with Afrinolly Creative Hub in Nigeria is a very important step in the school’s ambition to build the people, who build the businesses, that build Africa.
“Henley is proud to be an international Business School, with 80,000 alumni from over 150 countries. We have a special relationship with Africa; over 6,000 alumni are from Africa, and we are proud to have 5 Alumni Chapters in Africa.
“Not only is Henley one of the top business schools graduating nearly 1,000 students per year, but we have also run programmes in 15 other countries in the continent,” said Board.
Chike Maduegbuna, CEO, Afrinolly, said it is time for Nigerian music to take its rightful place in the global community. “With partners like Henley Business school, Afrinolly Creative Hub is excited to bring our technical expertise into the discovery of emerging music talents, cultivating and helping them grow. I am excited that Henley Business School is here to help us launch them on to a global stage,” said Maduegbuna.
Over 10,000 contestants submitted entries for the show. However, only 16 contestants who have made it through a series of auditions will go into the MTN Y’ello Star hub where their skills and talents will be sharpened with the business acumen and skills needed to sustain a successful career on a global stage.
