Falcon Petroleum Limited has officially launched it new brand identity, symbolised by the adoption of Falcon Corporation Limited as it new corporate name, the introduction of a dynamic new logo, and an updated company website.
The unveiling of the company’s new corporate name and brand identity comes in the wake of its 20th anniversary of operations, and reflects on one hand, Falcon’s remarkable growth and achievements over the past two decades, and on the other hand, Falcon’s transformation, future strategic direction, mission, and goals for the future.
Falcon Corporation is a leading, privately held, wholly indigenous company and member of the Falcon conglomerate, which today holds a diverse portfolio of prime investments in oil and gas, energy and infrastructure, real estate and construction.
The Falcon group maintains a singular focus to build a world-class, value-driven conglomerate. Founded on the principles of integrity and innovation, with a vision to make tangible impact and elevate the profile of private entrepreneurial development in Nigeria. It commenced operations on June 4, 1994, under the trade name of Falcon Petroleum Limited.
Currently headquartered in Lagos, Falcon Corporation started business in Port Harcourt as an oil service company. The company’s change of name has been carried out in order to reflect it current multi-faceted areas of operation.
According to Falcon’s chief executive Joseph Ezigbo, “our new corporate name and brand identity illustrate how far Falcon has matured as a business in it’ 20-year history, and the strides our group is making. From extremely humble beginnings, we have since come into our own as a serious contender in the sectors where we operate.
”We have done excellent work over the years, growing in a steady and organic manner, and steadily and consistently increasing profitability and shareholder value over time. We are focused on a more robust and dynamic expansion of our operations and size over the next twenty years and the re-positioning of our brand is a clear message to the market that we will deliver.”
Falcon Corporation’s new logo is clean and contemporary, composed of an orange top graphic representation of a falcon bird, with a bold green distinctive lettering of the name ‘Falcon’ underneath this. The color palette of the logo is a gallant reflection of the new brand identity, business evolution, and uniqueness of the Falcon brand. The newly unveiled Falcon logo is a culmination of the company’s first major brand transformation undertaken in its 20-year history, and is a vibrant new take on Falcon’s prior logo.
An ISO 9001:2008 certified company Falcon Corporation provides range of services of Engineering, Procurement & Construction services which include pipeline construction, fabrications and structural works, and technical procurement, to the major international Oil Companies and national Oil Companies.
Falcon Corporation is also the licensed operator of the Ikorodu Natural Gas Distribution Franchise Zone. The company delivered first gas in November 2006, and continues to expand her network of gas delivery pipelines and metering infrastructure within the zone.
Audrey Joe-Ezigbo, co-founder/executive director, said: “We have built a formidable and highly successful company which has achieved tremendous growth over the past 20 years, and a brand that this country can well be proud of. Falcon is a company that is determinately driving operational excellence, quality, health and safety, manpower development, and an unshakable commitment to maintaining integrity and good governance as pillars of our past and future successes.
”Our change of name, logo, website and other brand collaterals – which was done in collaboration with Brandzone Consulting LLC – a leading world class and global brand consultancy outfit; simply brings our company’s external image into alignment with the reality of Falcon’s business agility and achievements in the economy; setting the tone and a strong framework for what we will certainly achieve in the future.”
