• Friday, June 21, 2024
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Exchange Traded Funds AuM to exceed $7trn by 2021, says PwC


PwC expects accelerated growth in Exchange Traded Funds (ETFs) over the next five years, with global assets under management (AUM) expected to exceed $7 trillion by 2021.

A new report, ‘ETFs: A roadmap to growth’ predicts the market will achieve further significant growth through entering new markets, expanding distribution channels and asset classes.

Many ETF providers are expected to expand their global footprint and offer ETF products across borders to compete outside their domestic markets. PwC believes that, to be successful, firms will need to develop an understanding of local and global tax laws and regulations. 

The North American ETF market is expected to grow to $5.9 trillion by 2021 (a 23% cumulative annual growth); the European market is expected to grow 27% annually – reaching $1.6trillion AUM by 2021; and Asian firms expect ETF AUM to reach $560billion by 2021 – an 18% annual growth rate over five years.

Advances in technology and data analytics are expected to be significant contributors to the growth of ETF markets by encouraging new product creation and evolution in distribution channels. Digital technology and ‘big data’ will continue to enable successful firms to improve decision making processes, streamline costs and transform investor relationships.

Nigel Brashaw, global ETF leader at PwC, commented: “The global ETF market has a bright future ahead but the next few years will not be without their challenges. The ETF market continues to be increasingly crowded, particularly in North America and Europe, where both maturity and momentum continues to dominate.

“Many firms are looking to expand their global footprint which presents challenges as well as opportunities with respect to local and global regulations, tax laws and establishing working relationships with distribution partners.

“Firms across the globe that wish to take advantage of the booming ETF industry will need to invest in investor education, differentiated products and strong distribution channels. There is plenty of competition in the sector and we expect the industry to grow at a healthy and accelerated rate.”

Financial advisors, online platforms and retail investors are expected to be the top three segments driving ETF growth globally. Online platforms have overtaken wealth management platforms in the top three distribution trends.

Increased regulations are seen as a major obstacle to growth by almost half (47%) of the survey’s respondents.

The strength of a corporate brand was listed as the most important factor in raising assets under management, with 60% seeing it as very important.

Investment track record and a differentiated investment strategy were also noted to be very important factors of future growth.

Just 35% of ETF firms believe that lower costs are a potential differentiator for them in the future

Bill Donahue, US ETF practice leader at PwC, commented: “Given the momentum and speed at which the ETF industry is developing, it is not surprising to see regulators across the globe focusing on investor protection. Regulatory developments will continue to be top of mind for those looking to expand in the ETF market, although not all regulations will be an obstacle – some initiatives that promote fee transparency and low commissions may cultivate further ETF growth.”

Heritage Bank enhances payment system with Pay Attitude


In the bid to continually give her customers a vast variety of payment solution options, Heritage Bank has launched the Pay Attitude mode of payment.

The Pay Attitude is a Chip and Pin tag-type contactless solution based on Near Field Communication (NFC) technology, which converts a customer’s mobile phone handset to an NFC device and links the handset to the customer’s debit or prepaid account plus ePurse account, enabling the subscriber or customer to debit their accounts for different payment transactions.

Ifie Sekibo, managing director/Chief Executive Officer of the bank, said that Pay Attitude was included as part of the bank’s collectionof payment solutions because of its plus functionality, which guarantees subscribers the confidence and comfort of successful  proximity or contactless payment  for goods and services  at merchant  locations at all times, notwithstanding problems or challenges of telecommunication or unavailability of network of the merchant or customer’s bank.

Sekibo said that such transactions are authorized offline up to the value of plus functionality that the customer subscribed to with the bank.

He listed the benefits of Pay Attitude as zero percentage transaction failure for the holder; instant issuance at the branches and agent locations; protection of issuers and holders against fraud and unauthorized usage because of its Chip and Pin feature and it suits the lifestyle of mobile phone users and it is convenient for retail transactions by tapping the phone against the PoS terminal.

He added other benefits as Mobile Network Operator (MNO) Neutrality, which makes it usable on any phone network; handset neutrality, ensures an automatic conversion of handsets to NFC compatibility, making it compliant with all phones and interoperability, which makes it possible to be used across different bank platforms and agents leveraging the switching and shared service capabilities of unified payments.