• Monday, February 26, 2024
businessday logo


Chi Limited stays ahead of competition with innovation


Despite stiff competition in the fruit juice and other Fast Moving Consumable Goods (FMCG) sector which has continued to contribute immensely to the growth of the Nigerian economy, one company has remained the leader. Its innovations and dexterity that accompany its brands are evident that its leadership position is not an accidental occurrence or happenstance; it is as a result of its desire to be the market leaders in the industry.

Chivita 100% fruit juice, renowned for its 100% fruit juice content with no added sugar, preservatives and artificial colours or flavours is the flagship brand of Chi Limited. Chivita 100% is a brand that has earned its place in the hearts of millions of its consumers through its taste, nutritional benefit and strategic marketing. Its recent partnership with English premiership side Manchester United has further driven consumer loyalty and affinity.  The brand also emerged the most preferred fruit juice brand in the Generation Next Award, consumer choice driven brand award by HDI Youth Marketers, in conjunction with Businessday, a leading financial daily in Nigeria ,

For Chivita Active, the new pack is a fresh and entirely new design that is aimed at effectively communicating the core value of Chivita Active as an “active healthy lifestyle” The design is cutting edge. The rich fruit and juice visuals combine perfectly with the simplistic design and colour pallet to reveal a truly sophisticated pack. It is a pack that exudes confidence and fitness and will resonate with those who lead an active lifestyle and are primed to achieve more.

Chi Exotic Nectar’s recent television commercial tagged “Taste of Paradise” hit the airwaves and is already resonating with its consumers. According to the company “the objective of the TVC was to assure consumers that whether they are in the comfort of their homes or going about their daily activities, Chi Exotic Nectar will always be at hand with a promise of great taste to appeal to their senses with sheer pleasure” Produced from the finest collection of tropical fruits, Chi Exotic Nectar comes in handy packs.

In addition to the pre-existing variants; Strawberry, Pineapple Coconut, and Plain Sweetened, Hollandia Yoghurt consumers can now also enjoy refreshingly new variants – Orange, Green Apple, and Pure N Plain. The new variants are sure to delight consumers with choices and options. And to buttress that a new television commercial was launched with popular musical act Seyi Shay. Essentially, the TVC highlights the connection between consumption of Hollandia Yoghurt that is nutritionally fulfilling and a refreshingly radiating personality which Seyi Shay embodies in her person and music. It draws attention to the success that is within the reach of those who dare to dream big.

Chi Limited’s Hollandia Evaporated Milk which is the first milk brand in the country to be packaged in Tetra pack, has given consumers something to cheer through its recent communication campaign to draw consumers’ attention to the 25 per cent extra milk in Hollandia Evaporated Milk 215g when compared to any other milk brand at the same price. Hollandia Evaporated Milk’s 215g unique packaging ensures supreme convenience as the  innovative pour, cap and keep pack eliminate the hassle of  milk storage and the design ensures longer safety from spoilage and contamination. It is a creamy, great tasting, highly nutritious and affordable evaporated milk that can be enjoyed with tea, custard, cereal and smoothies. The future looks promising for an innovative company which places wellbeing and value of its consumers at the heart of its products


Tunde Fakunle