Asharami Synergy, a Sahara Group company, has raised the bar of quality and top performance with the launch of Asha Engine Oil, its new range of lubricants in the Nigerian market.
The investment landscape is changing with major oil marketers taking advantage of the fact that the lubricants market is deregulated and with little government interference, a development Asharami Synergy plans to take full advantage off.
According to Moroti Adedoyin-Adeyinka, Managing Director, Asharami Synergy, the new products have been specifically designed to offer the highest standard of quality, safety, durability, affordability and exceptional performance.
“The engine oil we are presenting today is a product of Asharami Synergy’s passion for providing solutions through innovation. We are introducing the gold standard of quality among lubricants and we are delighted that Nigerians can now turn to the Asha Engine Oil as their preferred engine oil across the nation,” she said.
The lubricants products which can be used for all lubricants for cars, motorcycles and other multipurpose vehicles include Asha crest, Asha HD40, Asha HD Xtra, AshaHD premium, Asha Xtra, and Asha Trans.
The lubricants market in Nigeria has grown over the years from 2012 to 2017 with the growth in the number of second hand and new passenger and commercial vehicles in the country. Penetration of used cars and the requirement of more frequent lubricant changes in older vehicles as compared to newer models have contributed to the volume demand of automotive lubricants in Nigeria.
“In a market contending with quackery, consumers can now move with Asha to safeguard and optimise the performance of their engines. The Asha Engine Oil range can be applied to all manner of engines in generators, light and heavy-duty machines, cars, trucks, motorcycles, among others.
We are delighted to give Nigerians the ultimate choice of engine oil that is pocket-friendly and outstanding by all parameters,” she added.
The Asha Engine Oil Marketing and Sales Manager, Seun Yussuf disclosed at the launch of the lubricants that Asharami Synergy was working with top distributors and other stakeholders to ensure seamless access to the engine oil across the nation.
“Asha Engine oil is here to give all consumers peace of mind whenever they are looking to buy lubricants for their engines. We urge everyone to move with Asha for ultimate protection of their engines.”
Asharami Synergy’s operations and processes have earned the company several ISO certifications for quality and safety.
Experts say increasing favourable regulations in Nigeria’s lubricants market, collaboration with transportation companies, increasing knowledge of consumers and providing better quality lubricants at lower costs will aid the manufacturers of lubricants in Nigeria to grow and achieve higher profits.