The Amazon Project (TAP), a television production designed to select and invest in the brightest entrepreneurs and business ideas in Nigeria will be launched in Nigeria in the first quarter of this year, and will offer about N10 million in seed capital and business incubation support to 10 winning Small and Medium scale Entrepreneurs (SMEs)
AIS Media, a United States-based digital marketing agency, organisers of this program have announced that the 13 week television production will showcase people who are able to demonstrate their superior abilities as entrepreneurs to a diverse panel of carefully selected judges and ultimately the viewing audience.
Judges in TAP are Foluso Phillips (Chairman of Phillips Consulting), Funke Bucknor(CEO Zappahire Events), Anne Agbakoba (Founder Numeris Media Group),and Wole Faroun (CEO NetPlusDotCom). The show is expected to also feature a series of guest judges throughout the program.
In capturing the essence of the production, Wole Faroun, Chief Executive Officer of the Project, said: “Doing business in Nigeria in a recession is like wading through the famous Amazon rainforest where only the toughest and smartest survive.
This project will reward entrepreneurs that can prove they have what it takes to make it in Nigeria by applying innovation and smart economics to meeting needs and solving complex business problems,” Faroun added.
Segun Lawal, Creative Anchor and Lead Producer of the Project said: “The Amazon Project is ‘entrepretainment’ at its very best. In this intense, reality TV show, business meets entertainment in a manner tailored to the Nigerian environment, and geared at promoting local industry and innovation.”
TAP is sponsored and supported by a leading telecommunications firm and a foremost commercial bank. Both institutions are ideal partners for this project, having demonstrated a strong commitment to supporting entrepreneurs and small businesses over the years.
The show is expected to be produced by Ultima Studios, with episodes recorded at their multi-million-dollar studio complex in Lekki, Lagos.
To ensure integrity of the contestant selection process, both short listing and voting will be overseen by a leading entrepreneurship and capacity building organisation, in collaboration with a Top-4 consulting firm in Nigeria
To join the hunt for the next big businesses in Nigeria and for more details on the show, visit the official website of TAP.
JUMOKE AKIYODE
