Brands & Advertising

Brands & Advertising

Xenophobia: Experts blame lack of media messages on Africa’s role in Apartheid

BusinessDay Apr 28, 2015

The absence of media messages in South Africa taking down the story of struggle against Apartheid by Nigeria and other...

Brands & Advertising

Brands, creative agencies position for marketing summit

BusinessDay Apr 27, 2015

As preparations for the second National Marketing Summit gather momentum, brands and creative agencies are strategically positioning for active involvement...

Brands & Advertising

How relationship with brand partners offers Jumia price competitive edge

BusinessDay Apr 27, 2015

Online shopping in Nigeria is a recent development and the phenomenon is fast catching on with Nigerians.  Before the establishment...

Brands & Advertising

Making brand Nigeria work under Buhari

BusinessDay Apr 21, 2015

Muhammadu Buhari, the Nigerian president-elect, is re-entering the stage again with the premise of a disciplined and corruption-intolerant disposition. A...

Brands & Advertising

National Marketing Summit seeks to engage players on new possibilities

BusinessDay Apr 21, 2015

What is the objective of the forthcoming national marketing summit and brands excellence award? Marketing Edge is organising a national...

Brands & Advertising

Ad body urges Buhari to review national communication method

BusinessDay Apr 21, 2015

Association of Advertising Agencies of Nigeria (AAAN) has advised Muhammadu Buhari, president-elect, to review the current national communication architecture as...

Brands & Advertising

APCON optimistic on Nigerian Ad creative industry emerging stronger

BusinessDay Apr 21, 2015

As Nigerian advertising agencies struggle to win the first creative award at the Cannes International Festival awards in its 62...

Brands & Advertising

2015 polls: X-ray of unprecedented use of media

BusinessDay Apr 14, 2015

The use of media in the 2015 general elections has been described as unprecedented in Nigeria’s electoral history. “It was...

Brands & Advertising

Marketers still haven’t ‘nailed’ mobile, say Facebook, Google directors

BusinessDay Apr 14, 2015

Mobile is the biggest game-changer in digital advertising, but marketers have yet to fully understand its significance, senior ad figures...

Brands & Advertising

Why this is best time to be at media agency

BusinessDay Apr 14, 2015

Krichefski suggests the industry should stop questioning each other’s value and focus on the challenges. In recent weeks, the term...

Brands & Advertising

CPC decries high rate of consumer rights abuse in key sectors

BusinessDay Apr 07, 2015

The director-general, Consumer Protection Council (CPC), Dupe Atoki, has decried the high rate of consumer rights abuses in the telecommunications,...

Brands & Advertising

Peaceful election expects to bring sunshine to CMOs

BusinessDay Apr 07, 2015

Chief marketing officers (CMOs) of companies who slowed communication activities prior to the presidential election on the reasons that their...

Brands & Advertising

Media analysts hinge Buhari's success on 'power of communication'

BusinessDay Apr 07, 2015

Marketing communication professionals have simply hinged Muhammadu Buhari’s success in the 2015 presidential election to ‘power of communication.’ Akonte Ekine,...

Brands & Advertising

Corporate crisis management: Okusanya advocates synergy between legal, communications experts

BusinessDay Apr 07, 2015

Finding the nexus between communications and legal solutions in the face of corporate crisis was the fulcrum of discussion by...

Brands & Advertising

Communication largely shaped outcome of presidential election?

BusinessDay Mar 31, 2015

All Nigerians, including businessmen and women must be heaving sighs of relief as the presidential election, which generated much ‘noise’...